Expert Picks: The Best Makeup Products to Use in 2025

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Creating a full-face glamour makeup look that holds up through heat, photos, and long events requires more than just talent, it takes the right products. Professional makeup artists know exactly which formulas to rely on when they need flawless skin, sculpted features, and a luminous finish that lasts all night.

As celebrity MUA Sophia Martinez puts it:
“When I do glam makeup, every product has to perform. Your base needs to hold, your powder must smooth, and your eye look has to stay sharp for hours. My go-to kit includes Estée Lauder Double Wear, Huda Beauty Easy Bake, and Fix+. They’re bulletproof.”

From red carpets to weddings and editorial shoots, MUAs choose performance-driven essentials that do the miracle. These nine products aren’t just makeup, they’re pro tools that transform skin, structure the face, and amplify features. Ready to discover them?

1. Estée Lauder Double Wear Stay-in-Place Foundation

Estee Lauder foundation for professional makeup
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This foundation is a backstage legend. Makeup artists swear by its staying power. It doesn’t budge through 12-hour days, dancefloor heat, or camera flashes. The matte formula is oil-free, waterproof, and sweat-resistant, yet still comfortable for long wear.

Why pros love it:

  • Doesn’t oxidize or break down over time
  • Available in over 55 shades for a truly inclusive kit
  • Offers full coverage without a cakey or mask-like finish

Pro tip: Apply with a damp beauty sponge in thin layers, focusing coverage on the center of the face and blending outward. 

2. MAC Studio Fix Liquid Bronzer

Mac studio fix pen
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Forget muddy powders, this liquid bronzer blends like a dream for a more natural warmth. Artists love using it to softly sculpt the face, either mixed with foundation or applied strategically over the cheeks, jawline, and temples.

Why it stands out:

  • Sheer but buildable pigment
  • Enhances the skin's undertone, rather than sitting on top of it
  • Ideal for all skin types, including mature skin that can look patchy with powder bronzers

MUA trick: Use a stippling brush or your fingers to blend into the skin while the foundation is still a little tacky. This helps it mesh with the base and gives that lit-from-within radiance.

3. Tarte Shape Tape Concealer

Tarte professional concealer
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A staple in nearly every MUA’s kit, Tarte’s Shape Tape is iconic for good reason. Its creamy, high-pigment formula conceals blemishes, brightens under the eyes, and even doubles as a quick contour or primer.

Best features:

  • Full coverage with minimal product
  • Long-wearing without settling into fine lines
  • Soft matte finish that resists creasing

Pro tip: To avoid the dreaded dry under-eye look, prep the area with a lightweight eye cream. Use Shape Tape sparingly and blend immediately with a damp sponge (a little goes a long way).

Bonus use: Clean up eyeshadow fallout or sharpen the edge of a winged liner using a flat concealer brush and a tiny bit of Shape Tape.

4. Makeup by Mario Master Mattes Eyeshadow Palette

Makeup by Mario eyeshadow palette
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Crafted by celebrity MUA Mario Dedivanovic, this palette is the holy grail of neutral mattes. Inspired by real skin tones, these shades are buildable, buttery, and blend effortlessly, ideal for sculpting the eye socket, creating depth, and forming the base of any glamour look.

Why MUAs are obsessed:

  • Zero fallout during application
  • Pigments designed to flatter all complexions
  • Doubles as a brow powder or even contour palette in a pinch

MUA insight: For intense glam, layer over a creamy concealer base (like Tarte Shape Tape) to boost color payoff. For a soft-focus, natural finish, start with Urban Decay Eyeshadow Primer Potion to smooth texture and improve longevity.

Whether you're a working MUA juggling back-to-back clients or just getting started in the industry, having a booking software like Goldie can simplify your schedule, send reminders, and make booking makeup appointments effortless, so you can focus more on blending than on managing your calendar.

5. Huda Beauty Easy Bake Loose Powder

Huda beauty baking powder
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If there’s one word to describe this setting powder, it’s transformative. Huda’s finely milled formula not only sets makeup, it blurs texture, controls shine, and leaves a photo-ready finish.

Where it shines:

  • Perfect for baking under the eyes, around the mouth, or on the nose
  • Delivers a silky, filtered effect without flashback
  • Comes in shades that cater to different undertones

How MUAs use it: Load a damp sponge with powder and press it into the skin. Let it sit for 2–3 minutes, then gently sweep off the excess with a soft brush. The result? Crease-free, all-night staying power.

Bonus use: Tap it into the brows before applying brow pencil or pen to increase grip and precision.

6. NYX Micro Brow Tint Pen + Benefit 24-HR Brow Setter

Nyx eyebrow tint pen
Nyx Micro Brow Tint Pen
Benefit brow setter
Benefit Brow Setter

Brows can make or break a glam look, and this duo gives MUAs the ultimate control. The NYX pen mimics hair strokes with its ultra-fine brush tip, while Benefit’s Brow Setter freezes those hairs in place without stiffness.

Why artists combine the two:

  • Micro Brow creates believable strokes, even on sparse brows
  • The gel dries clear and keeps brows brushed up for hours
  • Together, they give that clean, laminated brow look everyone wants

Pro tip: Fluff and lift the brows with the gel, then sketch individual hairs where needed. Set with a final pass of powder around the edges to sharpen the shape.

7. Too Faced Highlighter

Too faced highlighter
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This highlighter walks the line between shimmer and glow,  and MUAs love that balance. It doesn’t just reflect light; it scatters it, creating a diamond-dust effect that looks ethereal on camera and radiant in person.

Best for:

  • High-impact glam looks
  • Clients who want drama without glitter
  • Adding dimension to matte complexions

Application tip: Use a fan brush for a soft glow, or spray your brush with Fix+ before application to intensify the shimmer. Apply to cheekbones, brow bones, Cupid’s bow, and even collarbones for body glow.

8. Tirtir Waterism Glow Tint

Tirtir waterism glow tint
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A relatively new favorite, this Korean lip stain is changing the game. It goes on like a cushion lipstick but dries to a smudge-resistant, velvety stain that looks fresh for hours.

Why MUAs love it:

  • No transfer or feathering, even on mature lips
  • Offers strong pigment
  • Blurs edges naturally for that trendy soft-focus effect

Perfect for:

  • Bridal makeup, where long wear is crucial
  • Editorial looks that need color without weight
  • Glam moments where touch-ups aren’t an option

MUA hack: Apply, blot, then reapply for a layered stain effect. Pair with a dab of gloss at the center for a fuller pout.

9. MAC Fix+ Setting Spray

Mac Fix+ setting spray
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This multitasker isn’t just a setting spray, it’s a skin-finisher. Fix+ removes that powdery, overly matte look and gives the skin a more realistic texture while helping makeup last longer.

Why it’s a staple:

  • Locks in makeup without making it feel dry
  • Can be used between steps to help each layer melt together
  • Enhances shimmer eyeshadows and metallics when sprayed on the brush

Conclusion

These nine products aren’t just popular. They’re trusted. Tested. Loved. Each has earned its spot in the professional kits of celebrity makeup artists, bridal specialists, and editorial pros alike.

Whether you're building your MUA kit or just want your glam to last through your next event, investing in these tried-and-true essentials will elevate your results. From Estée Lauder’s bulletproof foundation to Tirtir’s chic lip stain, this curated collection offers everything you need for a camera-ready, confidence-boosting glam look that will last for hours.

And remember: the secret to pro-level makeup isn’t only in the technique. It starts with the right tools. And even though they might seem expensive, good products need just a little quantity, and they do the job.