Added a reason field to online booking. Clients choose a reason when they cancel or reschedule, so pros can see why slots are opening up and act on the pattern.

Extended Card on File to the pro side. Pros can now save a client's card in the app with their consent, instead of waiting for the client to add one at booking.

Pros can pin a favorite review to the top of their booking page and publish or unpublish any review at any time.

Brought Buy Now, Pay Later to the Goldie Touch terminal. Clients can split in-person payments with Klarna or Affirm at the counter while pros are paid in full upfront.

Pros can sell a bundle of sessions upfront and Goldie tracks the balance automatically as clients redeem them at each appointment.

When a client leaves a 5-star review in Goldie but stops short of posting it to Google, AI Marketer flags it two hours later in the Inbox with a ready-to-send ask, so good reviews land where new clients actually look.

Goldie now spots when the same client is saved twice and helps you merge them into one profile, with appointments, payments, and history in one place.

Pros can return part of a transaction instead of the full amount, repeat it as needed, and see the running refunded balance on the payment itself. Works across payment types, with Buy Now, Pay Later and unredeemed gift cards excluded.

A single checkout can now take several payment methods in one continuous flow, starting with credit or a gift card and splitting the remaining balance across card on file, Tap to Pay, a card reader, a payment link, cash, or an outside method, so the full appointment is settled in one pass instead of several separate charges.

Launched AI Marketer. It writes ready-to-post social media captions with the service photo already attached, and generates service descriptions, booking policies, and a business logo, so pros have their marketing copy done without staring at a blank screen.

Extended customized templates to the Loyalty Program. Templates now reflect each pro's own points rules and rewards with AI-drafted captions, instead of generic loyalty artwork.

Made Discounts templates dynamic. Social post templates now pull in the active or upcoming discount along with an AI-written caption, so the image a pro posts matches the campaign actually running.

Started selling the Stripe S700 Smart terminal in the US, Canada, Australia, and the UK — a Wi-Fi countertop reader with on-screen tipping and set-it-and-forget-it pairing.

Added drag-and-drop reordering for service add-ons, so users control the order add-ons appear in the app and on their online booking page.

Launched Social posts. Users can turn 5★ reviews into ready-to-share Instagram and Facebook posts straight from the Notifications Inbox with AI-drafted captions, plus a new Social posts hub in Marketing.

Added a Rebook button in Appointment details. Once an appointment’s start time has passed, users can create a new booking in one tap, copying the client, services, and add-ons.

Added "Color appointments by staff" for Pro Plus multi-staff accounts, so each team member’s appointments show in their own color across every calendar view.

Added a Refund button to the client-cancellation notification, so users can refund an eligible deposit directly from the alert without opening the appointment.

Improved online booking SEO by generating a unique meta title and description for every booking page — pulling in each user’s profession, business name, and city to rank better in local search.

Launched alternative payment methods. Users can record payments taken outside Goldie — Venmo, Zelle, PayPal, bank transfer, or custom methods — with a payment-method breakdown in reports.

Lowered payment processing rates for paying subscribers in the US, Canada, Australia, and the UK, so users keep more of every card transaction.

Rebuilt the search screen to show one card per client instead of one row per appointment, with the most relevant appointment and one-tap actions to call, message, edit, or rebook.

Goldie’s Ai Receptionist handles client inquiries, handles cancellations, bookings or reschedules, and replies to messages automatically, so pros never miss a lead while they're with a client.

Beauty pros can now earn rewards every time someone signs
up through their referral link, with payouts that scale with each new signup.Beauty pros can now.

The Loyalty Program launch allows beauty pros configure a points-based system, set
earning and redemption rules, and let clients spend points at checkout.

Rebuilt Rebooking Reminders with smarter timing and per-service intervals. Clients
are prompted to schedule their next visit automatically, on a cadence pros control.

Improved Gift Cards with SMS delivery of the redemption link, manual sharing, and a new Purchased Gift Cards list so users can track every sale and see which cards are redeemed.

Launched Goldie Financing for US businesses through Stripe. Eligible pros can apply
for loans directly inside the app to invest in growth or manage cash flow.

Started selling Goldie Card Readers in the UK. Local businesses can now accept in-person card payments with the same hardware available in the US.

Launched Roles & Permissions. Admins can assign predefined roles or build custom permission sets to control what staff can view and edit — from appointments andclients to prices and message templates.