.png)
.svg)
Exclusive free trial awaits!
Start your 14 days free trial today!
Discover all the tools you need to grow your business like a pro — scheduling, reminders, payments, and more.
Discover all the tools you need to grow your business like a pro — scheduling, reminders, payments, and more.
Salons need to stay connected and engaged with their clients if they want their business to be successful, and one way to do this is through SMS marketing. Text messages don't get lost in a crowded inbo,x and they aren't overlooked like a social media post might be. According to a report, SMS have an open and read rate as high as 98%, while emails have only 20%. Plus, 81% of consumers check their text messages within five minutes of receiving them.
With SMS, salons can reach their customers instantly in a more personal and direct way creating a stronger relationship. From sending tailored product recommendations to celebrating client milestones like birthdays or becoming a loyal customer, every message can help you keep your chairs full and your clients happy.
This article will talk about the best SMS marketing templates and examples you can start implementing in your salons, spa, barbershops, and other businesses to engage and communicate better with your customers.
Before we begin with our list, there are some important things you should know if you consider integrating SMS marketing into your salon marketing strategies:
💡 Always mention your client’s name in the text messages.
💡 Include your business name in the text messages, either by mentioning it in the body of the message or by signing off at the end.
💡 Keep your messages brief around 160 characters per message (around 30 words).
💡 To make your messages more engaging you can add emojis – they’ve known to boost conversions and sales.
💡 Focus on a single theme per message to make sure you have your customer’s fully attention. If you want to include additional information, you can add a link to your website for more details.
💡 Booking platforms like Goldie, allow you to personalize templates to keep your clients informed and save you the time for thinking the messages from scratch
💡 Don’t flood your customers’ phones if you want to avoid blocking. Reach out to them with good reasons, around 3-5 times per month maximum.
Now, here are some of the best SMS templates to use in your salon message marketing campaigns categorized for different purposes.
If you had a recent cancellation, you can make the most of the situation and send a SMS to a couple of clients to notify them about the availability of an earlier or a new appointment. Give them the chance to snag the spot before anyone else. You can even offer a small incentive or discount for clients who book these last-minute slots, further encouraging them to take action.
You’ll create a sense of exclusivity making your customers feel special as being the first to know about a sudden opening especially if you targeted them based on their past preferences.
💬Example: Hey [Client name], a last-minute slot is available at [Time] tomorrow! Book online: [Booking link].
💬Example: Hey there! [Colleague’s Name] has a last-minute opening on Thursday at 10am for a massage. Book your spot [Booking link].
This SMS marketing strategy creates a sense of urgency and excitement especially if you're offering limited-time deals or special seasonal promotions. When clients receive a discount offer they are more inclined to enter the link in the SMS to purchase your product directly from your application.
Salon-exclusive products or new arrivals can prompt clients to purchase products they might not have otherwise considered. You can even send product recommendations based on a client’s service history, such as recommending a shampoo or treatment for a specific skin or hair type. You can also send messages with exclusive deals or bundles on products, such as "buy one, get one free" or a percentage discount on a particular item.
Offering discounts also helps you target specific client segments. You can send exclusive discounts to loyal customers, those who haven't visited in a while, or even those who frequently book specific services. Personalized deals show you understand your customers' preferences and that you are attentive with their needs.
💬Example: Hey [Client name]! Flash Sale! Get 15% off all services this weekend at [Salon name]. Book your spot now: [Booking link].
Get back your inactive clients in your salon with a SMS campaign reminding them about their previous experiences and offer them a special incentive to return. The key is to create a personal connection talking about the services they enjoyed before and highlighting new offerings that might appeal to them. The messages will feel customized and will create urgency if you add limited-time discounts.
💬Example: Hey [Client name]! It’s been a while! Treat yourself with a special welcome-back offer – 20% off your next appointment. Book here: [Booking Link].
This type of SMS marketing campaign can reinforce community within your salon. Hosting events like charity drives, beauty workshops, or exclusive VIP nights can attract clients who want to feel connected to your brand beyond their usual service appointments. Organizing these types of events will give your clients something valuable beyond regular salon visits.
Providing event details through text can generate excitement and drive attendance. Offering exclusive access or deals to those who RSVP or book in advance can help create a sense of exclusivity and encourage clients to act fast.
💬Example: Hey [Client name]! We're hosting a beauty workshop on [Date]! Learn tips, enjoy refreshments, and get a free consultation. Spots are limited: [Link].
Feedback is invaluable for a salon, and actually 60% of customers say the number of reviews a business has influenced their decision to engage with their services. To encourage your clients to leave you a review, send them a SMS with simple questions or a link to a short 2-3 question survey where they can provide their thoughts about the last salon visit.
Feedback allows you to identify areas of improvement, see the positive aspects of your services, and address concerns before they affect your clients' future visits. Taking action based on feedback can have a positive influence on your client satisfaction increasing retention and loyalty.
💬Example: Hey [Client name]! We hope you loved your recent visit to [Your Salon Name]. Could you spare a moment to share your thoughts with us? [Link to the review section] As a thank you, enjoy a [special discount] on your next visit.
💬Example: Hi Jane! We hope you’re loving your fresh new haircut! Would you take a moment to leave us a review? We would really appreciate it [Link to the review section]
Unexpected events, such as maintenance issues, power loss, or staff shortages, may require you to temporary close and reschedule appointments. SMS is the fastest way to alert clients to these changes and prevent clients from arriving at a closed salon. You can include details like the reason for the closure, how long it will take, and a link to rescheduling appointments. It's frustrating for your customers to lose their appointments but at least they will see you communicated proactively about the unexpected situations.
💬Example: Hey [Client name]! Due to [Reason], [Salon name] will be closed on [Date]. We apologize for the inconvenience. Need to reschedule? [Booking link]
A great way to grow your client base is through referrals as 92% of consumers say they trust recommendations from friends and family. How to obtain them? Simply send clients a message encouraging them to refer friends and family members. Offer them a discount or a free service as an incentive to motivate clients to spread the word about your salon.
Clients can instantly forward or share the referral code with their contacts. You can make the offer time-sensitive like "refer a friend this week" to increase the chances of participation. Keep in mind that clients who refer others are more likely to remain loyal to your salon, while the new gain customers through referrals tend to be more trusting and receptive.
💬Example: Hi [Client name]! Love your salon visits? Refer a friend and you both get $10 off your next appointments! Learn more: [Link].
💬Example: Hey [Client name]! Did you know if you refer a friend you get 25% off of your next full body massage? Let us know if you have anyone looking for a new masseur.
Who doesn't like to feel special on their birthday? Send your clients a personalized birthday SMS with a discount or a free service as a thoughtful way to celebrate your client. This birthday discount is a great opportunity for you to increase your salon revenue as it will encourage clients to book an appointment. Birthday offers can lead to a positive word of mouth as clients tend to share their positive and pampering experiences with their friends, thus promoting your salon.
💬Example: Happy Birthday, [Client name]! Celebrate with 20% off your next visit. Treat yourself: [Booking link].
Sending clients a quick message about a new treatment or new products in stock can generate buzz and excitement. You can write about the benefits of the new treatments or product and include an exclusive offer to encourage your clients to try the services or buy the products right away.
💬Example: Hi [Client name]! We’ve added something new just for you! Check out our [New Service] and enjoy a launch discount of 10%. Book now: [Booking link].
Clients appreciate practical advice on hair care, skincare, and styling techniques especially if it's tailored to their needs. Sending SMS with beauty tips can position your salon as an expert in beauty and further boost trust. To complete the tips provided you can subtly promote your products or services. If you're recommending a tip about maintaining hair color you can include a reminder for clients to schedule for a touch-up appointment. These valuable messages can keep your salon on top of mind and encourage clients to turn to you for their needs.
💬Example: Hi [Client name]! Does your skin feel dry? Drink plenty of water and treat yourself to a hydrating facial. Schedule yours here: [Link].
💬Example: Always use heat protection! Hot tools can make your hair dry and brittle. Using a heat protectant reduces the amount of heat that is absorbed by your hair, keeping it healthier. Find a list of heat protectants you can order from our salon [Link to products]
Clients who feel recognized and rewarded are more likely to remain loyal and increase the frequency of their visits. You can send them SMS messages with exclusive offers, early access to promotions and new products, or invitations to VIP events to build a sense of community and belonging.
💬Example: Hi [Client name]! As one of our loyal clients, you have access to more benefits. This month you can enjoy a free service for any booking [Booking link].
With its instant reach, high open rates and a touch of personalisation, SMS allow you to stay connected with your clients, reduce your no-show and build better relationships with them or even build a community.
.png)
