How To Use Birthday Marketing to Boost Client Loyalty in your Salon
Birthdays are special occasions that bring people together to celebrate life, but did you know that they can also be a powerful tool to strengthen client loyalty and foster lasting relationships in your salon?
In this blog post, I’ll share with you the exciting world of salon birthday marketing campaigns and how spoiling your clients on their special day can create a relationship that goes beyond transactions. These small treats and subtle strategies will ensure your clients are always happy and willing to return to your salon. So, let’s dive into the art of using birthday marketing ideas to build client loyalty.
How to collect your customer’s birth date?
Before implementing an effective birthday marketing campaign in your salon, you need to collect data from your clients. Here are some easy ways to do it:
Social media birthday contest
Host a birthday-themed contest on social media where clients can share their birth date for a chance to win a prize. You can offer a free service in your salon or a Sephora gift card or any other beauty shop.
Think about this contest as a powerful birthday marketing opportunity: You’ll not only have data for upcoming campaigns in your salon but also grow your Facebook and Instagram pages and create engagement with your beloved clients.
Send them a mass message
Sending messages to each of your clients one by one can be annoying, time-consuming, and frustrating. But what about sending a bulk message to all of them, asking them to tell you when they celebrate their birthday in exchange for a discount? For example, with apps like Goldie, you can simultaneously send a personalized mass message to all your clients. You can formulate it however you want and select to which clients and when you want it to be sent.
Ask them in person
This might be the easiest way to find out your client’s birth date. When they attend their appointment in your salon, gently ask them when it’s their birthday, explaining to them how and why you’ll use that information. Don’t worry about being refused; everybody loves to be spoiled, especially on their birthday!
Now, let’s see how to use salon birthday marketing ideas to increase client loyalty.
Birthday cards are an affordable yet effective birthday marketing idea. Even though you might think giving someone a birthday card is not a big deal, you can brighten someone’s day with one, especially because it’s unexpected. You can find cute birthday cards on sites like Amazon. They come in batches of 100 cards, and will only cost you around $20.
This gesture will demonstrate to your clients that you care about them as individuals, not just as customers. A handwritten message can go a long way in making your clients feel special and appreciated. Also, you can include a special birthday offer or discount within the card, encouraging them to celebrate their special day in your salon.
Since you have all the necessary information and tools at hand, why not use them to your benefit? I mentioned the Goldie app above, and here’s something more to add: Besides saving essential information about your clients, like their birth date, Goldie also sends you a notification when your client’s birthday is coming. What better way to remind them to book a pampering session than having a techy friend who does all the job for you?
The app allows you to send your clients follow-ups and appointment reminders, so this would be the ideal moment to install the app, get notified when it’s their anniversary, and send them a reminder to book.
Points of rewards
To take your birthday marketing strategy to the next level, consider offering double rewards points for your loyal clients. If you’re not using them yet, you can download these salon loyalty cards for free, print them, and hand them to your clients. Usually, one appointment means one point, but for those who celebrate their special anniversary, you can double it as a gift.
This is the right way to show your appreciation and provide clients with a tangible benefit that can be redeemed for future services or discounts. It’s a win-win situation, helping you build client loyalty while making them feel valued.
VIP birthday experience
Offering your clients a luxurious yet relaxing birthday experience can significantly elevate how your business is perceived. Just think about how amazing you would feel about going to a salon and suddenly being welcomed by an amazing smell, relaxing music, a giant smile on your hairdresser’s face, a long and relaxing scalp massage, and your favorite coffee. It already sounds good, right? Well, this can be your unique selling point, which will make all your clients wait forward to arrive at your salon on their birthday. Plus, they’ll leave the salon not only feeling relaxed and in a good mood but also beautiful, just ready for a party with their friends.
To offer this complete experience, you’ll need the following tools:
- Wax melters
- Scented melts
- Scented vaporizer (you can spray your curtains, chair, and even the towels, just make sure it’s not harmful to the skin and you don’t overdo it)
- A music speaker (You can use a classic speaker or a smart device like Google Home, Apple Homepod, or Alexa)
- Sleeping eye mask
- Pretty coffee cups (and maybe some flavored syrups, like pumpkin spice, gingerbread, chocolate, salted caramel, or coconut)
- Optional: a privacy screen
This extra attention and care will brighten their birthday and ensure they leave your salon feeling like royalty. It’s a memorable experience that showcases your commitment to making every moment count, leaving a lasting impression.
Birthday photo booth
Designing a photo corner in your salon is not just about fun and glam. It is, in fact, a sign that you are a detail-oriented professional, and, at the same time, it’s a fantastic marketing tool for your salon.
Set up a photo booth in your salon with fun props so birthday clients can take pictures after their makeover. Then, ask them for permission to share the photos on social media. You’ll create buzz and a desire for other clients to come to your salon and celebrate their special day in a good mood. Remember, a mini photo shoot can be a free birthday offer for your clients that will bring an extra smile to their face.
Who doesn’t love surprises? Offering your clients a free service voucher or a free beauty product is one of the best birthday marketing ideas. They’ll want to be back soon in your salon to take advantage of the freebie, and they might actually fall in love with the product you give them and want to purchase it.
After you offer them a free beauty product, ask them for feedback and inform them that they can always purchase it directly from your salon. This is a great opportunity to promote the products you use in your salon, check if people would be interested in buying them, and start selling them in your salon. Isn’t it a great extra income?
Your clients feel good, everybody compliments them, they receive gifts, and they’re in a good mood. I just described the best opportunity to ask clients for a testimonial.
From time to time, it might happen that one of your clients is not happy with the results she gets in your salon, or there might be misunderstandings. Feedback is essential in difficult times, allowing you to fix the issue and improve your business. But how amazing is having feedback from your happiest clients?
Ask clients who come to your salon on their birthday for honest and detailed feedback. You can tell them to go to your Facebook or Instagram page to write it directly there, give them your Google My Business page and ask for a Google review, or even record a short video testimonial in the salon. Feedback plays an essential role in building your brand’s reputation and attracting more clients.
Tip: Read this blog post on how to get your salon found on Google and promote your business.
Group birthday services
Having a good time on your birthday means having your dear ones next to you. To make this possible, you can create a special birthday marketing program for clients who want to celebrate with their best friends in your salon. If you’re a solo professional, you can think of this program as a full-day booking, offering all your attention to the group of ladies who want to have a good time and spoil themselves. Anyway, if you have some salon colleagues who would like to join this program, you can book a shorter time interval.
For example, talk to your colleagues who might be interested in this program and make a group of professionals such as a hairstylist, a nail artist, and a cosmetologist. Then, you can think of this service as a 2-hour birthday session for your clients and decide together what you’ll be offering in this time interval. To mark the occasion, you can add personalized touches such as complimentary drinks, a small gift, or a group photo. Collaborate with your team to create a unique experience that allows each client to feel special and ensures they leave the salon feeling refreshed and fabulous.
Promoting this birthday package through your social media channels, website, and in-salon marketing materials is a good practice. Also, don’t forget to encourage clients to book in advance to create anticipation and excitement for their luxury day.
Tip: To make it easier for your clients to understand what this service is about, you can create the service in Goldie and add a service description with all the essential information.
Local business partnership
As implementing birthday marketing campaigns requires financial investment, a great idea to reduce costs is to collaborate with other local businesses. In this case, bakeries, florists, or libraries are the perfect places to look for a possible local partnership.
You can start by researching and writing down small businesses that you think would likely say yes to your proposal. You can also call some friends and ask if they have any suggestions or acquaintances that could help you. Then, contact key people from those locations and schedule an appointment with them to discuss.
Make sure that when you propose to partner up, you present them the benefits both for their business and yours and establish clearly what each of you will offer. For example, if you want to close a deal with a florist, check in your booking app how many clients you have in a year and predict how many flower bouquets you’d need per month. In exchange, you can offer your florist’s business card to all your clients, promote it in your salon, and, of course, on your social media channels.
Ready to take your business to the next level with these salon birthday marketing ideas? Let us know in the comments section below what you think of these client birthday tips and what you do in your salon to make your clients feel valued.