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Discover all the tools you need to grow your business like a pro — scheduling, reminders, payments, and more.
Discover all the tools you need to grow your business like a pro — scheduling, reminders, payments, and more.
Giving a gift card is one of the most meaningful ways to share something special with loved ones. When a client buys a gift card, they’re not just making a purchase—they’re personally recommending your services.
Gift cards turn your existing clients into brand ambassadors, helping you reach new people who may have never booked with you before. Whether it’s for a birthday, a thank-you, or a little self-care nudge, gift cards are a smart way to bring in fresh faces, grow your income, and keep your calendar full.
Whether you’ve had gift cards on your service list for years or you’re just now considering them, this article will help you set them up, promote them like a pro, and get the most out of every sale.
You might be thinking, Are people still into gift cards? The answer: absolutely. It’s the easiest way to make an impactful gift with the lowest effort.
But salon gift cards had a major glow-up. Gone are the days of generic paper vouchers. In 2025, clients want sleek, digital gift cards they can buy in seconds and send straight to someone’s inbox or phone—no printer or trip to the salon needed.
Here’s why they’re still crushing it:
Let’s break it down. Why salon owners love them?
Why your clients love them?
If the idea of setting this up feels overwhelming, don’t worry. It will not take you more than 10 minutes to start selling gift cards in your salon. Ready? Let’s see how:
First things first: you’ll need to create an account and download the Goldie app. It’s your all-in-one tool for scheduling, payments, reminders, and yes, gift cards. :) This step will take you one minute. Let’s get to the next one:
Goldie’s got all you need to run and grow your salon business, especially a personalized, free online booking website where your clients can book an appointment, buy a product, or even a gift card.
So, now it’s the right time to personalize your booking page with your brand color, logo, and a representative background image. Also, if you want to add a touch of professionalism, you can even add a portfolio so that potential clients can see how talented you are before booking with you.
To start selling gift cards, you’ll need to be able to process payments, whether via payment link, Tap to Pay, or card on file. This allows clients to securely pay for gift cards directly from your booking page.
Once payment processing is activated, clients can purchase gift cards directly from your online booking page with just a few clicks. It’s fast, secure, and seamless, with no need to handle cash or track down payments later. Plus, having multiple payment options gives clients the flexibility they expect, which can increase conversions and overall satisfaction.
Now that your Goldie account is fully set up, you will need to activate the gift card feature. There, you’ll be able to set pre-defined values ($50, $100, $150, $250, and $500), or let clients enter their custom amount.
Setting up gift cards is just the beginning. If you really want to increase your revenue, you’ve got to market them. Here’s how:
People won’t buy what they don’t know exists. Once you have the system up and running, post about your gift cards regularly, especially during holidays or slow weeks.
💡 Pro tip: Use stories, countdown timers, and behind-the-scenes videos to show how easy it is to buy one.
In-salon advertising still matters. And promoting your digital gift cards there is essential to increase their visibility. Create a little display at your front desk with a QR code to your gift card page. Mention it during checkout. Also, you can hang a sign on the mirror that gift cards are available to be purchased in your salon.
Got a client list? Use it wisely! Goldie allows you to send clients SMS marketing messages to inform them about gift card options, especially around key dates like Mother’s Day, Christmas, or back-to-school time.
Here are some SMS marketing message templates for salons.
Seasonal events and special occasions are golden opportunities to boost gift card sales in your salon. These are all times when people are looking for thoughtful, easy gifts or small indulgences. Here are some occasions:
Tracking and managing your gift card sales doesn’t have to be a hassle, especially if you’re using a booking system.
Every time a gift card is purchased or redeemed, the transaction is automatically recorded in your Goldie financial reports, giving you a clear, real-time view of your gift card performance. This makes it simple to stay organized, plan future promotions based on data, and even follow up with clients who haven’t redeemed their gift cards yet.
So, is 2025 the year you finally start making the most of gift cards in your salon? We think so.
They’re quick to set up, easy to promote, and give your business a boost in ways you can feel: more bookings, more cash flow, more new clients. Plus, your clients will love the convenience and flexibility of being able to gift their favorite salon experience to someone else.
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