If you run a beauty business, your time is better spent making people look gorgeous than chasing bookings, payments, and reminders. That is the whole point of Goldie. It is the all-in-one app that 150,000+ independent beauty pros, salon owners, and small teams use to run their day, fill their chairs, and get paid without the headache.
This guide walks through what Goldie is, who it is for, and exactly what you can do with it. Think of it as a one-stop knowledge base for every question you might ask before, during, or after using the app.
Goldie is a salon booking and business management app for independent beauty professionals and small salon teams. It handles your calendar, your online booking website, automatic client reminders, payments, marketing, reports, team management, and a growing set of AI tools that take busywork off your plate.
🌍 Goldie works on iPhone, Android, and any computer through the web app, with everything synced in real time, both on mobile and desktop. It is available worldwide and supports multiple languages, including English, Spanish, Portuguese, Italian, and Romanian, so you can run your business in whichever language feels most natural.
Goldie is built for beauty, wellness, and lifestyle pros who do the work themselves or run small teams. The app fits whether you are a solo booth renter, a busy salon owner, or somewhere in between.
Beauty pros: hairstylists, nail techs, barbers, lash artists, makeup artists, estheticians, hair removal techs, braiders and locticians, tanning salons, and bridal shops.
Wellness pros: massage therapists, spa owners, med spas, personal trainers, therapists, and acupuncturists.
Lifestyle pros: tattoo artists, piercing studios, pet groomers, auto detailers, photographers, and driving instructors.
If you take appointments and want them organized, paid, and growing without extra admin time, Goldie is built for you.
Goldie has three plans, all with the same easy-to-use core. You choose the one that matches the stage your business is in. See full pricing details here.
⚡ You can pay monthly or yearly. The yearly option works out cheaper, roughly two months free. There is no credit card needed to start, and you can switch plans or cancel anytime from inside the app.
A simple way to think about it: if you are just testing the waters or doing a few bookings on the side, Starter is plenty. If you are full time and want your reminders, marketing, and payments running on autopilot, Pro pays for itself. If you have staff, or you want the AI tools, forms, inventory, and dynamic pricing, Pro Plus is the upgrade. Most pros start free, move to Pro when bookings get busy, then jump to Pro Plus once a second pair of hands joins the chair.
Setting up takes minutes. You sign up with email, Google, Apple, or Facebook, then add your business name, services, hours, and logo. If you are coming from another app, Goldie offers a free data migration service so your clients and history come with you.
You can run Goldie on as many devices as you want, on iPhone, Android, tablets, or your laptop. Everything stays synced.
The calendar is the heart of the app. You can switch between day, three-day, week, or month views, and adjust the time slot length to match how you book. See more on appointment scheduling.
You set your working days and hours, and the app respects them everywhere else, like the booking page and reminders. If your hours change week to week, you can use flexible hours to set different schedules for different weeks.
Goldie syncs both ways with Google Calendar and Apple/iPhone Calendar, so personal events and work appointments live in one place. You can also block off time for breaks, errands, or anything else, and turn an existing Google or Apple event straight into a Goldie appointment.
Other handy touches: dark mode, a home screen widget that shows your next appointment, Siri Shortcuts for quick voice access, and the option to set the first day of your week.
Creating an appointment takes seconds. Pick a client, a service, a time, and you are booked. Goldie also supports:
Push notifications keep you updated when bookings come in, get changed, or get canceled.
Every Goldie account comes with its own branded online booking website. This is where clients see your services, prices, photos, and availability, and book themselves around the clock.
You can:
You can share the booking link in your Instagram bio, on TikTok, on Facebook with a Book Now button, on Google Business Profile, or as a printable QR code in your salon. You can also embed it on your own website. For US pros, the Reserve with Google integration lets clients book straight from Google Search and Maps.
A nice extra: clients can book without creating an account, but they can also opt in to log in and manage their bookings if they prefer.
Goldie keeps a full picture of every client in one place. Each client profile includes contact info, appointment history, notes, photos, total spend, and birthday.
A few features that make a difference day to day:
Your services are the catalog clients see when they book.
You can:
On the retail side, you can sell products through the app, track inventory levels, and get alerts when stock runs low.
💬 Yes, automated reminders is one of Goldie's most loved feature. The app sends automatic appointment confirmations, reminders, and follow-ups so clients show up and rebook.
You can:
SMS allowances vary by country. Pros in the US, UK, Canada, Australia, South Africa, Ireland, France, Italy, Lithuania, Portugal, and Romania get a higher monthly allowance, while other countries get a smaller starter pack with the option to top up.
✨ Marketing is where Goldie has been investing heavily, and it shows. Beyond the classics like discounts, gift cards, mass texts, and a referral program, the app now packs a set of AI tools that do the heavy lifting for you.
⏱️ According to the 2026 Business.com SMB AI Outlook Report, the average small business owner saves about 5.6 hours per week using AI tools, and managers using AI across multiple parts of their work save more than 7 hours. For a beauty pro, that is almost a full extra workday a week back in your hands, the kind of time you can spend on clients, your craft, or yourself, instead of writing captions and rewriting policies at midnight.
Type a quick brief or pick a topic and Goldie writes the caption, suggests the hashtags, and pairs it with a clean visual. You can publish straight to your social accounts in one tap, no copy-pasting between apps, no design software, no second-guessing.
Need a logo for your booking page, your card reader, or a flyer? Goldie can generate one for you in your brand vibe. Great for new businesses or anyone tired of paying for tiny tweaks.
Stuck staring at "Balayage" with no idea how to describe it? Goldie writes inviting service descriptions for your booking page that actually sound like you, not a corporate template.
Cancellation, no-show, deposit, late arrival. Goldie drafts the policies you want clients to see in plain language, so you set expectations clearly without writing them from scratch.
A few more growth tools tucked inside Goldie, ready when you need them:
The full AI Marketer is included on Pro Plus, packaging these tools together as your always-on marketing helper.
Goldie has built-in payments, so you can take money the same place you take bookings. No separate POS app, no extra device required to start.
You can also collect deposits at booking, set no-show protection so cards are charged when clients ghost, enable tipping, and pass transaction fees on to the client if you want.
Goldie sells card readers in nine designs, from minimalist to bold marbled prints. They are currently available in the US.
Goldie payouts are powered by Stripe. Standard payouts arrive in your bank in a couple of business days. Instant Payouts can drop money in your account in minutes (US, on supported banks).
Goldie Payments runs in a growing list of countries. Tap to pay, card on file, payment links, and deposits work in most supported regions, while card readers are US only and Buy Now Pay Later is available in the US, UK, Canada, Australia, and Puerto Rico.
Buy Now, Pay Later lets clients split larger services into smaller payments while you get paid in full upfront. It works for higher-ticket bookings (think extensions, full color sessions, lash sets) and tends to lift average ticket size.
Salon Financing flips the script. It is a way for the business owner, you, to get a small business loan to invest in your salon, whether that is new equipment, a build-out, or working capital. Available in the US.
When you want to know how the business is actually doing, Goldie's reports break it down without spreadsheets.
You can see earnings by day, week, month, or year, top services and top clients, appointment activity (booked, completed, canceled, no-show), transaction reports for tax season, earnings forecasts based on what is already on the calendar, and expense tracking for a full picture of profit, not just revenue.
Reports can be exported, which makes life easier when tax time comes around or you need to send numbers to an accountant.
If you have staff, Pro Plus turns Goldie into a full team app. Learn more about team management.
You can add unlimited staff members, give each one a calendar, and customize their permissions, who can see payments, who can edit services, who can only manage their own appointments. Staff can be made bookable online, so clients pick their pro at booking. You also get team-level and individual-staff reports so you know who is busiest, who is bringing in the most revenue, and where to spend your attention.
Yes. The AI Receptionist answers client messages and books appointments straight into your calendar. It is the closest thing to having a front-desk hire without the cost.
Combined with the AI Marketer, Goldie covers two of the biggest time sinks for beauty pros (marketing and answering messages) automatically.
You can attach online forms to specific services so clients fill in consent, intake, or health info before they arrive. This is a lifesaver for med spas, lash artists, tattoo studios, and anyone who needs paperwork done before the chair.
If you are coming from another booking app or a spreadsheet, Goldie offers a free data migration service. The team will transfer your clients, services, and appointment history across, so you do not lose anything when you switch.
Goldie is one of several booking apps for beauty pros. Each one has a personality of its own. Here is the quick lay of the land.
Yes, the Starter plan is completely free, with a capped number of appointments per month and no credit card required.
Yes, Goldie is used in 150,000+ businesses around the world and supports multiple languages including English, Spanish, Portuguese, Italian, and Romanian.
Goldie needs an internet connection to sync, send reminders, and process payments, but you can view your existing calendar offline.
Yes, Goldie works on iPhone, Android, tablets, and any web browser through the web app. Your data syncs across all devices.
Yes, client accounts are optional. Clients can book in seconds without signing up, but they can choose to log in if they want to manage their bookings.
Yes, Goldie offers two-way sync with both Google Calendar and Apple/iPhone Calendar.
Goldie Payments runs in a growing list of countries. Buy Now Pay Later is available in the US, UK, Canada, Australia, and Puerto Rico. Card readers are currently US only.
You can cancel anytime by downgrading to the Starter plan inside the app. App Store subscriptions need to be canceled directly through Apple.
Yes, on Pro Plus you can add unlimited team members with their own logins and custom permissions.
Both. Goldie is built so bookings and payments live in the same app, including deposits, tap to pay, card readers, and Buy Now Pay Later.
Yes. You can send mass marketing texts to your client list, generate social media posts with the AI post generator, and publish them straight to your social accounts in a tap.
Absolutely. Goldie is one of the most popular apps with independent booth renters and solo pros, because everything you need (calendar, online booking, reminders, payments, marketing) lives in one app you can run from your phone, no front desk required.
If you are an independent beauty pro, a salon owner, or a small team that wants the booking, the messaging, the payments, and the marketing in one warm, friendly app, Goldie is built exactly for you. Start with the free Starter plan, see how it feels with your real clients, and grow into Pro or Pro Plus when the time is right.
💛 The beauty of booking with ease, all in one place.
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