Thinking about starting a lash business? Whether you’ve just got your lash tech certification or you’ve been in the industry for a while and you’re about to start on your own, we have a few tips on how to start an eyelash extension business.
Let’s see how you can become your own boss.
If you haven’t already got a lash tech certification, that’s your first step. A lash certification is proof that you can and have the skills to work in this industry.
Additionally, you’ll need to get your lash tech license, which is something different.
Do a bit of research and see what type of certification you need.
How to become a lash tech in the US? It depends on the state you’re from. Here are a few possible scenarios:
💡Here’s an article with all the states and their requirements: https://thelashstudioandacademy.com/do-you-have-to-be-licensed-to-do-lashes/
If you’re from Europe and you want to know how to become a lash tech, check out your country’s regulations. Each EU member country sets its own regulations for the beauty industry, including potential licensing requirements for lash technicians.
It depends on your chosen training program and your dedication to individual practice. It can take anywhere from a few months to a year or even longer to reach a level of expertise you're comfortable with.
But here’s an example of a possible timeframe, which involves two main parts: completing a training course and gaining hands-on experience.
Lash technician training programs can range from a few days to several weeks. But keep in mind that shorter courses focus only on the basics of lash application.
More comprehensive programs take several months and delve into advanced techniques, styles, and business aspects.
After finishing the lash technician course, you need to practice to become a skilled technician. You can ask your friends to be your models, or you can practice on a mannequin head. This can take anywhere from 3 to 6 months to develop proficiency.
When picking a location, it all comes down to your financial situation and plans for the future. You can either rent a place or start your business at home. The more expensive alternative to these two is buying a place.
If you want to know how to start your own lash business from home, here are a few great beginner lash tech tips:
How To Start A LASH Business from HOME 🏡
Starting a lach tech business means picking and developing a brand identity as well. So, think of a name that’ll fit your business and style.
A few tips here:
Once you’ve decided on a name, you can design your logo. For this, you can hire a graphic designer or do it yourself for free using Canva.
The process for registering your lash business will vary depending on whether you're in the US or Europe. Here's a general breakdown:
US:
💡More information here: https://www.sba.gov/
Europe:
The European Union (EU) has some standardized business registration processes. Keep in mind that specific requirements can differ by country. Here's a general approach:
💡More information here: https://europa.eu/youreurope/business/running-business/start-ups/starting-business/index_en.htm
When becoming a business owner, you need all the exposure you can get, starting with a professional website.
A website not only shows who you are and what services you offer but works as a central hub where you can connect all your social media pages and all the content you will publish to get organic traffic from search engines.
To get people to find out about your business online, create and publish content your target audience searches for.
If you plan to create a professional website for your lash business and don’t want to hire a developer, you can do it on a free website builder such as Wix, which also offers free domain hosting.
In the beauty industry, a big part of your marketing efforts will be on social media: posting pictures and videos of your work, sharing testimonials, organizing giveaways, etc.
That’s why it’s essential to start Instagram and Facebook business accounts (maybe even TikTok if you know your audience spends time on the platform) and start building your community.
Post as often as possible – the algorithm likes active social media people.
Besides these platforms, you should register your business with Google Business Profile (formerly Google My Business). Set up your profile with detailed information about your lash business to make sure it will show up in Google searches in your area. Plus, you can integrate your online booking website with Google Business Profile and get booked by more clients with no efforts.
Find a few lash businesses near you and start researching their:
After doing this research, you will be ready to create your lash services menu and set your prices. It will also give you a few pointers on how to get lash clients.
Tip: Even if you’re a beginner, don’t set your prices too low. While it’s normal to offer services at lower prices than an experienced lash technician, don’t sell yourself short. It will be more difficult to raise your prices and reach your competitor’s level if you start way too low.
Make sure you have everything you need for the opening day and for a few weeks after. Here’s a list of products to get you started:
You can also choose to buy an Essential Lash Kit instead, which includes all your lash essentials.
Besides the lash supplies, you also need proper equipment to operate. The list includes a few essentials:
Start browsing on Amazon. You’ll find everything you need to buy at affordable prices.
Whether you’re doing this from home or in a rented space, you need to decorate it a bit to make it welcoming.
The way you do it is entirely up to you and your budget, but you definitely don’t have to overdo it to have a great outcome.
This is an essential part that will determine part of your success. This is because if a good online booking system is set in place, you can take care of all your appointments without worrying about scheduling future ones.
Goldie is an appointment booking app that will help you keep track of your business. Here’s how Goldie can help you:
Goldie resources:
There are booking apps that allow you to accept deposits and payments from clients online without the need for other expensive equipment.
This is a great option if you want to get rid of no-shows and lost income. Your clients will remember the appointment as they don’t want to lose the deposit.
When starting your own lash business, you need to keep track of everything related to your revenue. See what’s working and what needs improvement by analyzing your reports on a regular basis.
This is why you should have an easy-to-understand reporting system to identify trends, get ready for every tax season, and have a clear breakdown of your appointments.
Starting a lash business needs careful planning, dedication, and attention to detail.
Every step is important to succeed in this industry, from obtaining the necessary certifications and licenses to setting up your online presence and creating a welcoming space for clients.
Use an app like Goldie for appointment management and tracking to ease your process of becoming a lash entrepreneur.