10 Best Marketing Ideas for Lash Extension Businesses

As a lash artist, your technical skills and commitment to offering high-quality services are undoubtedly the foundation of your business success, but that is just the first step of the journey. You need more. You have to let people know about you. For that, you’ll need a well-rounded marketing strategy that shows the world your talent.

An effective marketing strategy makes the difference between being a hidden gem and a fully booked lash artist. It’s about making your work known, engaging with your audience, and creating a brand that stands out.

In this blog post, we’ll dive into 10 innovative marketing ideas tailored to the specific needs of lash technicians. These strategies will help you showcase your skills and boost your eyelash extension business. 

10 ways to promote your lash business and get more clients

Here are 10 actionable steps you can apply to promote yourself and get more clients:

1. Make your contact info easily accessible

2. Offer an online booking option

3. Add your QR code on printed marketing materials 

4. Promote last-minute availability on social media

5. Sell additional lash products 

6. Inform your clients on their lash care routine 

7. Sell service packages

8. Post before and after images

9. Encourage clients to leave a review

10. Partner up with other local beauty professionals

Ready? Let’s explore how you can promote yourself and get more pretty ladies through your door.

Make your contact info easily accessible

Exposing your contact information, such as your address, city, phone number, name, and online booking website, is the first thing you should do when you want to promote your business and grow your client base. Just think about that: how can someone come to you if they don’t know who you are or even where you are?

Some of the crucial steps to make your contact info easily accessible are:

• Get listed on Google: As a lash technician, getting listed on Google My Business is essential to increasing your online presence and promoting your business. All you have to do is to create a GMB account and provide all the required information. Google will send you a verification email, and after you confirm it, you’re all set. 

• Post your contact info in the Instagram bio description: Your Instagram BIO description is one of the most visible spots to place key information, like your contact details. Write your salon’s address and attach your online booking link to your Instagram page to encourage bookings.

• Hand people business cards with your contact info: When you attend local events or beauty expos, carry them with you and hand them out to fellow beauty experts and potential clients.

• Online Directories: Apart from Google, consider listing your business on other online directories and review platforms such as Yelp, Yellow Pages, and TripAdvisor. They will not only make your contact details visible, but they’ll also allow your clients to leave a review.

Offer an online booking option 

You know that moment when you want to book an appointment, and the other person is too busy to answer the phone, and you forget to call back? Well, the same thing can happen to your clients if you don’t have any booking alternatives. 

Having an online booking website makes the booking process smoother for your clients and saves you time. A lot of time. 

Considering that an eyelash extension service takes around 2 hours in which your hands are fully busy, having an online booking website will allow your clients to book themselves whenever they want, without having to call you. 

Apps like Goldie allow you to book appointments, set up an online booking website, take payments, and many more. What’s best about this app is that your clients can fill in customizable fields like uploading photos, writing a description, or adding a location. 

Tip: Discover Stripe’s technology and take payments effortlessly through dip, tap, or swipe, ensuring your customers enjoy a convenient and protected payment experience. Check the Goldie card readers here.

You can download this app for free from the App Store or Google Play and give it a try. 

Add your QR code on printed marketing materials 

Speaking of the Goldie app, it has an amazing free feature that is a must in your lash business promotion strategy. After you set up your online booking website, you can download your personalized QR code that will lead clients and potential clients directly to your booking page. 

QR codes are already known for being the primary tool that connects the offline and online worlds. With this in mind, placing your booking QR code on offline marketing materials like business cards, promotion flyers, or window stickers will immediately come with results: more clients in your eyelash salon. 

Promote last-minute availability on social media

Everybody has talked about promoting your business on social media for a long time. But something is missing: how do you do it to get results? Well, you need to set a clear goal. What do you want to achieve? Do you want more followers, engagement, or more clients? The content you post must always reflect the result you want.

As a lash technician, you must attract more clients to grow your salon’s reputation and ensure you have enough income to maintain and develop your business. Promoting your last-minute availability on social media is the easiest way to do it. 

Encourage your community to keep an eye on your profile to book last-minute appointments, and make sure you reward them for filling those spots. This way, you’ll not only have a fully covered schedule, but they’ll also enjoy a little incentive, like a discount or a freebie. Whether you give your clients 15% off or gift them a lash cleanser, you both will end up happy. 

Here’s an example of promoting your last-minute available slots on Instagram. 

Sell additional lash products 

Selling additional products in your salon means expanding your business, improving your client’s experience, and, of course, making more money. Having a successful eyelash extension business is not only about the application itself but about providing a complete solution for your client’s beauty needs. 

Offering complementary products such as lash serums, cleansers, and aftercare kits demonstrates your commitment to helping clients care for their lash extensions. And what do satisfied clients do? They serve as a powerful word-of-mouth marketing tool, being more likely to recommend your services and products.

Below, you can find a video that presents how to sell lash aftercare kits and products in your salon.

Inform your clients on their lash care routine 

How often have you heard ladies wearing eyelash extensions that look messy after two or three weeks? A lot of times, probably. But that happens because they have a poor lash care routine. 

You can help your clients to have a good lash care routine by sending them follow-up messages. Do you remember that I mentioned the Goldie app above? Well, it allows you to send personalized follow-up message reminders to your clients after their appointment.

Examples of follow-up messages:

• Coupons or discounts for their next appointment
• Lash care routine 
• Lash trends and styling ideas for their next appointment
• How to use lash care products
• “Thank you” follow-up message

Sell service packages

Lash service packages are a good deal. By offering eyelash service packages to clients, you demonstrate a forward-thinking approach to building a loyal client base and maximizing your business potential. 

These packages often include a series of lash extension appointments bundled together at a discounted rate, making clients commit to multiple sessions upfront. What’s the benefit? A steady stream business and a long-term relationship with clients. 

Post before and after images

People only trust what they see, and there are low chances that someone will book an appointment with you without seeing your work. 

Consistently posting before and after images of the eyelash extensions you apply is a powerful marketing tool to showcase your expertise and attract clients. These images serve as virtual proof of the quality of service and products you use, building credibility among your followers. In the lash extensions industry, visual results speak. They’re a valuable tool that helps set client expectations and ensure satisfaction, and that’s precious for your success.

Encourage clients to leave a review

User reviews are the most valuable marketing tactic for eyelash technicians. Nothing speaks louder than the satisfaction of clients who already enjoyed your salon experience. 

Seeking user reviews on your Google business page and constantly answering them builds a strong online presence and increases client trust in your lash business. As you know, people love to share with others when they are enthusiastic about something, and your eyelash services won’t be an exception.

But what about the negative reviews? Even if 100 ladies will be happy with the eyelash extensions you apply, there will always be that one client who highlights that something needs to be improved. How eyelash techs respond to negative feedback can have just as much impact as positive reviews. When handled effectively, negative reviews can actually showcase how much you care. What’s a good practice in this case, though? One thing is to acknowledge the negative review on time and professionally. Apologize for any dissatisfaction your clients may have experienced, and express the desire to resolve the issue. Once the issue is resolved or an agreement is reached, you can ask the reviewer to consider updating their rating.

Partner up with other local beauty professionals

In this case, networking and an excellent long-term relationship with people in your industry is crucial. Think about starting a cross-promotion program with other beauty professionals in your area. By teaming up with makeup artists, estheticians, hairstylists, or even skincare experts, you can create a one-stop destination for your clients, offering a range of trust-worthy services that complement one another. 

Moreover, clients appreciate the convenience of accessing multiple beauty services in one place or through one referral network. The overall advantage of such a partnership is that it will strengthen the local beauty community and allow you to provide a complete beauty experience for clients. 

Conclusion

Now, let’s recap. Implementing a marketing strategy for your eyelash extension business can be pretty time-consuming, but as you already know, it’s definitely worth every minute spent. 

Leveraging the power of social media, making your contact information visible, and using the right salon management tools are all factors that will contribute to increasing your business. Remember that marketing is not just about promoting your services. It’s about building relationships, providing value, and offering your clients a complete and convenient experience. 

So, these tips are key to your success, whether you’re just starting as a lash technician or looking to revamp your marketing strategy. Here’s to growing your business and making every client feel as beautiful as they deserve to be!