How to Boost Your Revenue by Selling Eyelash Retail Products

As a lash artist, your talent has already won over your clients—why not become their go-to source for lash products too? From serums to cleansers, they’re probably buying these products somewhere, so offering them directly through your business makes perfect sense.

Selling retail products online is an easy way to boost your revenue while helping people maintain their gorgeous lashes between appointments. 

It may seem difficult to set up an online store for lash extension retail products and other items when you’ve never done this before. That’s why we’ve put together this step-by-step guide to help you bring in extra revenue in the blink of an eye.

7 steps to sell retail products as a lash artist

1. Do some market research

If you’re a lash artist who wants to sell products online, you know your niche. That being said, you should still look into other artists or businesses to see what they are doing well and where there might be opportunities you could take advantage of.

For example, you might see there is demand for specific products and capitalize on that, or, on the contrary, that the market is oversaturated with other products, and avoid investing in them.

Through market research, you can also discover what other lash artists who sell retail products charge for them. This will help you set prices that are competitive yet profitable, but more about that a bit later.

2. Choose products to sell

Your lash clients are your target market, so talk to them for insights into their needs and preferences. For instance, you might realize most clients need lash extension retail products for aftercare and focus on those.

Another thing you can do is research which lash products are in high demand on the market. There are a lot of different ones to choose from, including:

• Lash cleansers
• Lash serums
• Mascara and lash coating
• Lash brushes
• Applicators
• Curlers

…and the list goes on. But before putting any item up for sale, test it yourself to make sure it meets your standards. The products you sell are a reflection of your lash business and can enhance your clients’ overall experience or ruin it.

3. Build your online store

There are a few ways for you to sell retail products online as a lash artist, depending on your needs and resources. Here are the three most popular options out there:

• Create a custom website – This allows you to tailor every aspect, but, as you can image, the costs are quite high. You have to invest in web design, development, and ongoing maintenance. On top of that, creating a website from scratch is a lengthy project, meaning you won’t be able to quickly capitalize on market demand for eyelash products.
• Use an e-commerce platform – Another way to sell retail products is through platforms like Shopify or BigCommerce. You can launch your store relatively quickly, so you won’t miss out on sales opportunities, and it requires minimal technical skills to do so. The downside is that you have to pay a monthly subscription and transaction fees, which can cut into your margins.
• Sell via your booking system – Being a lash artist, you might already be using a booking app to manage your appointments. With booking apps like Goldie, you can sell products online without having to set up a dedicated store. The best part is having all your products, sales, and client information centralized in one place, making it easy to manage and grow your business.

4. Assign product prices

When pricing lash retail products, you need to cover your costs, while staying competitive and providing value to customers.

Start by figuring out the cost of goods sold (COGS). This is the total amount you spend to make or buy a product from a supplier and you can find it by adding the wholesale price of the product and the cost of shipping it from the supplier to you. If the wholesale price of a lash shampoo is $10 and inbound shipping costs $5, the COGS would be $15.

You can also and add overhead costs such as marketing expenses—the result is how much you need to make on the product in order to break even. 

Lastly, decide on the profit margin you want to obtain and factor that in. For example, if your break even price is $25 and you want a 40% profit margin, the selling price would be $35. A good margin is 50%, but lower ones can still be profitable, especially if you generate a lot of sales. 

Keep in mind product prices should align with your target market’s budget or they’ll probably shop elsewhere.

5. Set up payment and order delivery

When it comes to paying for orders, it’s best to give customers multiple options, such as cash, payment links, and card, as it makes things more convenient and helps boost sales.

If you sell retail products through Goldie, you’ll notice all of these payment methods are available in-app.

Ecommerce platforms also offer a wide range of options, but if you build a custom website, you need to implement the payment methods yourself and ensure secure processing.

However they decide to pay, clients can pick up the products they bought when they show up for lash appointments. You can even offer live demonstrations on how to apply or use the products, enhancing their experience.

6. Promote your products

To start making sales and grow your revenue, you need to get the word out about your lash products. You can use various marketing channels to do this, such as:

Text messages – Capture attention through SMS texts. Goldie allows you to send marketing messages promoting your products without leaving the app. You can also personalize them based on preferences, service history or past purchase behavior, as you have access to all client information.

Social media – Let your followers know you sell retail products for lash care. Post high-quality images, videos, and content from people who have previously bought from you. Don’t forget to add links to your website or booking app to make it easy to purchase.

Email marketing – Reach out to your clients with personalized, visually appealing emails that feature the eyelash retail products you have up for sale. Include special offers to encourage them to take the plunge and add to cart.

In salon promotion – Display products in your salon and mention them during client appointments. You can even offer discounts that are only available on site to encourage clients to make a purchase on the spot.

7. Monitor sales and make adjustments

If you want to grow your lash products store, you need to track performance and optimize as you go. Only by doing this you can adapt to changing market conditions and meet customer demands. 

Keep track of what sells well and what doesn’t to identify the products that bring the most revenue and the ones that are not performing well. You can then decide which items to restock or discontinue, and where to focus your marketing efforts.

Sales numbers can also tell you a lot about how well your pricing strategy is working. If inventory is not moving, it could be a sign that your prices are too high. On the other hand, if products sell out fast, you might not be charging enough. Adjusting prices based on what you see in your sales can increase your revenue.

Ready to sell products online?

Adding online ecommerce to your lash business is a game-changer. Your clients will love having easy access to the products they need, and you’ll also boost earnings. 

Setting up your store quickly, pricing the products right, and promoting effectively can give you a headstart. Remember that you can now sell products through the Goldie booking app—no complicated setup required. In addition to that, you can discover your best-sellers and track revenue per client, making it super easy optimize and increase your revenue.