Black Friday Marketing Ideas for Salons in 2024
Diana Muresan
Black Friday is a golden opportunity for beauty professionals to fill their chairs and boost their revenue at the end of the year. With the right strategy, you can turn this one-day shopping frenzy into a season of increased bookings, new clients, and long-term loyalty.
The key part of a Black Friday marketing strategy is planning. Start by collecting ideas for what you can do in your salon during the week leading up to Black Friday and how your customers will benefit from it.
If you’ve been running your business for a while, you should easily know what your customers want.
In this article, you will find the best Black Friday marketing ideas for salons in 2024. Dive into these game-changing Black Friday promotion ideas that will have your clients booking in droves!
What do we celebrate on Black Friday?
Black Friday has become a global shopping event, marking the start of the winter holiday season. It’s the perfect opportunity for salons to attract new clients, reward loyal ones, and boost revenue through strategic promotions and offers.
Black Friday salon offers are an excellent way to encourage more bookings, increase brand awareness, and build client relationships before the holiday rush.
Here are 9 marketing strategies tailored specifically for salons in 2024 to help you maximize your salon’s potential this Black Friday.
1. Offer a fast and convenient booking method
The most annoying situation for a client is having a difficult time booking an appointment. When they have to follow more than 2-3 steps to book an appointment with you, they will most likely quit.
Anyway, here’s a solution for that. Using an appointment scheduling app with an online booking system, you can generate your online booking link, include it in your social media bio description, and let clients book appointments with you quickly.
Here’s how you can set up your online booking system with Goldie. It’s an important step for your Black Friday marketing strategy! 🙂 Also, to ensure you’ll not have any no-shows during this busy time, you can take deposits or full payments from clients directly through this app.
You can give it a try by downloading the app from the App Store or Google Play.
2. Offer discounts when clients book online
Online discounts are one of the most attractive Black Friday salon promotions. As you already know, everybody waits for the best deals the whole year. Starting a campaign on your booking website will increase the chances of your clients booking with you, so be sure to create an irresistible Black Friday offer.
Here’s how you can get started: Create a promotion by giving it a name (e.g., Black Friday 50% OFF), determining the discount percentage, selecting the services it will apply to, and setting the promotion’s start and end dates.
3. Send Black Friday marketing messages to your clients
You may have the best Black Friday marketing plan for your salon, but you must also ensure your clients know about your offerings. You can increase bookings using text message marketing as part of your Black Friday marketing strategy.
Use a predefined message template (or create a new, personalized one) to inform your clients about the discounts you plan to offer in your salon for Black Friday.
As this is one of the busiest times of the year, using Goldie to send mass messages might be a very good solution. It allows you to send messages in bulk to all your clients at once, targeting specific groups based on your chosen recipients.
With just a few taps, you can ensure that your Black Friday promotions reach the right people, driving engagement and boosting your salon’s bookings.
4. Promote your offers on social media
Social media is an essential part of your salon marketing strategy, as it’s the main communication channel between you, your existing clients, and, of course, your potential ones.
As Black Friday is the perfect occasion for all small businesses to promote themselves, you can spread the word about your offers and stand out from your competitors. A great idea could be adding a countdown to your Instagram and Facebook stories, announcing the start of your discount period and the discounted services you offer.
Also, you can use the social media templates below to promote your Black Friday salon deals. Attach your online booking link and invite people to discover your discounts and book.
Black Friday Instagram Story Templates
5. Sell gift cards to your clients
Another great Black Friday marketing idea is to print gift cards and encourage your clients to buy them for a friend. Gift cards are perfect for the holiday season, and they allow your clients to share their favorite salon experience with someone they care about at a reduced price.
Plus, gift cards bring new clients through your doors, allowing you to turn them into loyal, returning customers. To sweeten the deal, consider offering a Black Friday promotion like “Get 20% off any gift card purchase.” These incentives boost sales on Black Friday and create opportunities for future bookings well into the new year.
Tip: Check out these free printable Christmas gift certificate templates, print them and start selling them to your clients in advance.
6. Run a social media Giveaway
Giveaways and online contests are great ways to increase brand awareness and attract new followers to your social media pages.
People love freebies, especially from a beauty expert they trust and love. So you can organize a Black Friday Giveaway and offer a complete service package in your salon. I bet ladies won’t resist following you and returning to your salon as soon as possible with such a gift.
If you want to read more about social media contests, here’s everything you need to know about how to do an Instagram Giveaway.
7. Prepare your winter holiday appointment list
As Black Friday takes place in November, it is the perfect opportunity for you to start filling your calendar for December. You can convince clients to book their appointments in advance and eliminate the mess of last-minute scheduling appointments just around Christmas Eve.
A great way to do so is to offer them a 10% discount if they book an appointment for December a long time in advance.
The next essential step is to update your cancellation policies. It is unpleasant for you to lose time and money, and it is unfair for clients not to know what will happen if they cancel their appointments.
Consequently, be clear with your cancellation policies and terms and conditions and make them available on your booking profile for all salon clients.
8. Organize in-salon contests
Your business’s online presence is essential, but nowadays, few professionals still think about doing something offline for their Black Friday marketing strategy.
Just think about how surprised and happy your clients would be if you organize an in-salon raffle where they could win prizes like beauty/hair products, discounts, a free service, or other freebies.
If this sounds complicated to you, well, it is not. All you need is a box and some tickets. You can write beauty-related questions on the tickets, and if they answer correctly, they win the prize written on the ticket. If you want to make it even easier, you can just write “winning/not winning ticket”.
Keep in mind that if you want to boost your business sales around Black Friday, your offline marketing strategy is just as important as your online presence.
9. Create a strategy to get new salon clients
Always do your best to reward your existing clients, but having a strategy to attract new ones is just as important.
Many Black Friday marketing ideas can help you get some new long-term clients in your salon. For example, you can propose your clients to subscribe to your membership program, and they will benefit from occasional discounts and, why not, receive a free service every month.
Another thing you can do is to start a referral program and offer discounts to those who bring new clients to your salon. Ask them to mention the name of the person they recommended you to so that you can keep track of the people who make efforts to grow your business. After that, don’t forget to reward each of them accordingly.
Conclusion
Black Friday is a powerful opportunity for salons to boost their revenue, strengthen relationships with loyal clients, and attract new ones. By implementing these strategic Black Friday marketing ideas, you can make the most of this event and ensure your salon stands out.
The key is to create catchy Black Friday salon offers and leverage both online and offline marketing channels to reach more clients. Whether you’re offering discounts, promoting gift cards, or organizing in-salon contests, these tactics will help fill your calendar and keep your salon buzzing well into the holiday season and beyond.
With the right approach, Black Friday 2024 could be the start of your most successful season yet!