13 Beginner Tips: TikTok Marketing for Salons
Diana Muresan
If you’re a hair stylist, then you know that social media is a powerful tool for marketing your salon business. And if there’s one social media platform that you should be focusing on this year, that’s TikTok.
TikTok has become one of the most popular social networks, with millions of users worldwide. Why is TikTok so popular? Because it’s fun! People love to watch short videos on TikTok, which is a great opportunity for hair stylists to showcase their work and promote their business.
But before you start creating videos, you need to have a plan. What kind of content do you want to create? Who is your target audience? What are your goals? Once you have a plan, you can start creating videos to help you achieve your goals.
In this blog post, we will list 13 beginner TikTok marketing ideas for hair stylists so that you can start promoting your salon business immediately. So let’s get started!
TikTok marketing for salons
Take it serious
TikTok is for entertainment, but if you want to succeed, you have to take it seriously. On TikTok, your main goal will be to be featured on the “For You” page because that’s where the biggest part of users scroll for inspiring content. So if you want results, don’t just think that TikTok is fun. When you decide to promote your salon on TikTok, take it seriourly. And that leads us to the next step.
Research before you start
A TikTok marketing strategy requires a lot of research. And since Google is everybody’s best friend regarding knowledge, you should start scrolling up and down to discover what content you should post and when. If you pay attention, salon TikTok ideas are everywhere.
Well, before your research, you have to think about who you are addressing on TikTok. Who are your clients? Who are the people you want to be seen by? And after you get an answer to this, the next question is: what do these people like to see on TikTok?
You can either directly ask them this question, or if you know their TikTok account, you can see what profiles they follow, what posts they liked, etc. Also, another great idea to see what your salon clients would like to see on TikTok related to beauty, you can type in the TikTok search bar keywords like “beauty videos,” “salon tips,” “salon videos, ” “hairstyle tips,” and many more related to these.
Create a TikTok marketing strategy
After research, planning is the most important step in your salon promotion journey. Therefore, you should create a document where to write down all the TikTok best practices and another one with your content calendar.
To help you start with TikTok marketing for salons, here are some TikTok best practices. Also, it’s fundamental for you to know what is the best time to post on TikTok based on your location.
Remember, this is a platform with a very different algorithm than the other ones: it only displays your content in your area, as it works based on VPN.
Test your content
You can’t know what works best for your salon TikTok marketing until you test different types of content. So, in the beginning, all you have to do is to post consistently ( 1-3 times a week) and test different kind of content.
For example, you can divide your content plan in entertaining (funny salon videos), informative (how to’s for clients), user-generated content (before and after posts), and sales (promote special offers or salon services and products).
After a while, you will figure out what works best and what you audience likes. This way, you’ll be able to focus on the most valuable content for your potential and existing clients.
Remember, the latest research on TikTok shows that the optimal recommended video length is between 21 to 34 seconds.
Pay attention to details
You see all these TikTok videos of just a few seconds and you think it is very easy to create them, but you immediately realize how hard it is to record a TikTok after you actually start making it.
Making the sections time-equal (if you record the video in more sections), finding the perfect angle, finding the ideal lightning, creating a decor, and preparing yourself for the video are just a few things you have to think about before starting to record.
To make your life easier when it comes to TikTok videos, you might want to hire a video expert who already knows all these details and how to record the ideal video. Otherwise, you will end up recording a hundred times, editing and cropping the video.
Also, make sure that when you record the TikTok videos, you don’t directly record them on the platform. Why? Because you’ll not be able to save it without the TikTok watermark, and you’ll not be able to edit some sections if needed.
Follow the trend
Not only the videos, but also the sounds are trending on TikTok and will help you rank faster. A high-quality and public-focused video and a trending sound will take you coser to ranking in the TikTok For You page.
But here’s a trick: trends change EVERY WEEK. So, before you record a new salon TikTok video, make sure you scroll down for a few minutes on your TikTok account and do a little research to see what’s the current TikTok trend.
Use call-to-action in your TikTok descriptions
Your post’s description is essential, no matter the social media channel you’re publishing on. Not only a well-written TikTok post description will help you appear in “For You”, but including in it a call-to-action will make people interested in your salon business.
So, you can either invite them to discover more on your profile, check your website, visit your online booking link, everything will benefit your salon business.
Use hashtags
Hashtags on TikTok work just like they do on platforms like Instagram and Twitter. Adding a certain hashtag to a video will make the content discoverable when someone searches for that specific hashtag. Here are some of the best salon hashtags for TikTok.
Engage with your audience
Respond to comments and questions from your audience. They’ll appreciate the personal touch and you’ll build a stronger connection with them. Also, they will be most likely to keep in their mind your content for a while if they receive a reaction from you. And the TikTok algorithms love social engagement too! 🙂
Cross-promote your account
Inspiring salon TikTok ideas must be seen by everybody! So, once you’ve created a great video, promote it! Share it on your other social media channels like Facebook and Instagram, email it to your clients list, or even run TikTok paid advertising. Spread the word about your awesome salon TikTok marketing passion! Remember, you are the main promotion engine you have.
Live stream
Going live on TikTok will lead to unexpected connections and endless possibilities to engage with clients or other hair salon partners. That is absolutely the place to be to grow your TikTok account, especially if you are a beginner. Here are some creative ideas to run a successful live session on Tiktok.
Collaborate with other beauty TikTokers
Reach out to other TikTokers in your niche and collaborate on videos. This is a great way to reach a new audience and get more views on your videos. Plus, they might have even more experience on recording TikTok videos than you do, so it’s a great opportunity to learn from them.
Analyze your results
If you’re using a TikTok business account, you will have access to insights like traffic, viewers, engagement rate, and more.
So, it’s time to switch now to the business account and check those numbers. That is the exact right place to see if you’re succeeding or not, and what you need to improve. Remember, to have a guaranteed success (in everything) you must focus on data. Data always wins. Here’s what TikTok Analytics is and how to access it.
So, why not give these TikTok marketing ideas for hair stylists a try and see how they can help your salon business grow? What other TikTok marketing ideas do you have in mind? Share them in the comments below!
Also, remember that social media marketing is not everything when it comes to a successful business. There’s a lot to think about to perform your business to its full potential.
So besides your social media marketing plan, you can start working on better organizing your daily schedule, and on being more time-efficient. With an online booking system where clients can book themselves, your headache is gone! You can let them book themselves 24/7, without having to call you aymore. Plus, you can take deposits, full payments and tips online and get rid of all your no-shows, and also let them pay contactless at the salon without the need for a POS or any extra equipment required.
