How To Create a Salon Logo For Free in 6 Easy Steps

Your salon’s logo is the face of your brand—it’s the first thing customers see and the lasting image they’ll remember. It conveys who you are, what you stand for, and the unique vibe of your business. 

A well-designed logo instantly builds connection with your clients, making your salon recognizable across all branded materials, promotions, and ads.

That’s why having a professional-looking logo is crucial. The good news? It’s easier than you think! Even if you’re not a design expert, there are free tools that make creating a stunning salon logo simple and accessible for everyone.

Before diving into how to create a captivating logo, let’s explore why it’s such a game-changer for your business!

What is a logo and why is it important?

A logo is a visual symbol depicted by an image, shape, typography, or a mix between two or all these elements. 

When designing your logo, you should pay attention to all the details because you will use it everywhere: on your website, on social media profiles, and in marketing materials.

It is also the symbol that will help you stand out from your competition while defining your brand identity and building brand recognition, helping your audience become familiar with your brand.

Another important thing about using a salon logo in all the previously mentioned places is the consistency it can give to your messaging across all the channels. 

What Is the Process of Creating Free Beauty Salon Logos?

Creating a salon logo is a process that needs a deep understanding of your brand values and plans for the future. Sure, logo trends are good and helpful, but will they serve their purpose in the future? 

If you want to keep people for further discovery when finding your salon or social media profiles, you need to design a free salon logo that is anything but basic and not easy to forget.

Let’s see which steps you need to take to create a salon logo.

1. Define your brand identity

Like I said before, brand identity is part of your logo design because one can’t exist without the other.

To help you better start and define this process, you can take the time and ask yourself a few questions:

• What’s your company’s story?
• Who is your target audience, and how do you want them to perceive your salon?
• How would you describe your brand’s personality (fun, minimalist, quirky, elegant, etc.)?

Answer these questions and have a brainstorming session to gather all the defining words, characteristics, and business values.

2. Find logo inspiration  

In this step, you should study everything carefully.

First, assemble all the inspiration you can get by bringing together fonts, imagery, famous logos, and colors. Websites such as Pinterest or Dribbble will help you with this part. This will shape the vision of the future salon logo.

Secondly, you should check out your competition to see their logos. This will give you extra inspiration, but it will also keep you from accidentally copying their logos.

You should also look at your industry to see common practices. To keep everything organized and not lose any good ideas throughout this process, you should create a mood board with everything you find along the way.

Add everything, including colors, fonts, imagery, patterns, and textures. 

It will look something like this:

Image source

You can make a physical mood board or have everything at hand digitally in a graphic design platform, such as Canva. Speaking of Canva, we’ll show you below how to use this free salon logo maker yourself.

3. Research your competitors

I briefly mentioned this before in the previous step, but it is essential to see what’s out there. This will keep you from coming up with the same logo, but more importantly, you can design something different that will pique your audience’s interest.

So, while checking out your competitors, define what makes you different from them and how you can create a free salon logo that will clearly set your salon apart from your competitors.

For example, if you see many logos with bright colors, try creating a salon logo infused with pastels.

4. Choose the type of logo 

Before starting with the design process, there still are a few things you need to think about, such as the type of logo.

There are seven types of logos you can choose from:

• Emblems. This is defined by a geometric shape with a text or symbol inside. If you need an example, think about Harley-Davidson.
• Pictorial marks. These are just symbols that hold the entire identity of a business. They work best for already popular companies that don’t need to say their name every time, such as Apple. 
• Logotypes. They rely on typography as the entire logo is the company’s name, such as Google. These consist of acronyms of a brand’s name, and it works perfectly for those companies that have several words in their name, such as HBO (Home Box Office).
• Abstract logos. They are a visual representation of something you want your brand to transmit. Think about Pepsi’s logo. 
• Mascot logos. They are a drawing of a person or an anthropomorphic figure like KFC’s logo, for example.
• Combination logos. They are a mix of two types of logos. For example, you can create a salon logo consisting of a symbol with the right typography.

This is an important decision to make, and you have to pick the one that will best represent the elements you choose for your salon logo.

This takes us to the next step. 

5. Decide on the logo elements

A logo can consist of three elements: typography, imagery, and color. 

• Typography

The best font for your salon logo is the one that matches your company’s personality, but before even making the decision on the fonts you wish to use, keep in mind that they have to be legible everywhere, regardless of the logo’s size.

As a rule of thumb, you shouldn’t pick more than two fonts for your logo to keep it simple and clean.

• Imagery

The imagery refers to anything from a simple shape or a geometric element to a more complex image, and you can choose anything you feel works for your logo. The only thing you should pay attention to is to match the imagery with the fonts.

However, if you choose to create a salon logo with imagery alone, ask yourself if your brand will stand out in this way and if your audience will easily recognize it. 

• Colors

Color plays a significant role in your salon logo design because it shapes more than just your salon’s personality. It’s also a way of presenting your brand and how you wish your audience to perceive it emotionally.

So, before choosing your colors, you should read into color theory and decide which emotions you want to evoke through them. Moreover, your logo needs to look equally good on light and dark backgrounds since many people nowadays choose the dark mode.

6. Start designing

Once you have everything you need to start the design process, you can put everything together and see all your ideas taking the right shape.

If it doesn’t look the way you want it to be, you can go back and make the necessary changes.

You can even have more logo variants and compare them to pick the best one.

What Tools you Can Use to Design a Logo?

You can ask a designer to help you, or you can do all the work by yourself. I know this may sound a bit scary, but it’s not.

You can make a free salon logo with tools that are very easy to use, and with a bit of inspiration from your research, you‘re ready to go.

How to create a logo for free? Here’s the answer:

1. Canva

Canva is the go-to graphic design platform that offers a wide range of templates and design elements, making it simple to create a salon logo that fits your needs. The free plan comes with many creative assets, but you can always upload more to personalize your logo. 

You can choose from pre-made designs or start from scratch, adjusting fonts, colors, and icons to match your vision. Once you’re satisfied with your creation, you can download it in various formats, ready to use on your website, social media, and printed marketing materials.

Steps summary:

• Create an account in Canva
• Tap on “Create a design”
• Type “salon logo”
• Choose one of the templates or simply start from scratch
• Personalize it
• Download in your desired format.

If you have an evident vision on what you want to create, the whole process should take less than 15 minutes.

2. Goldie 

Goldie is an all-in-one salon software, designed to make managing your business simpler and more efficient. From booking appointments and sending friendly automated reminders to accepting deposits and payments, managing your client list, and keeping an eye on reports, Goldie has everything you need to keep your salon running smoothly.

But that’s not all! Goldie introduced an AI Assistant that lets you create professional service and business descriptions and generate catchy social media captions — all with a few simple clicks. And if you’re looking to improve your brand identity, the AI Assistant can even generate a unique business logo!

With these new features, Goldie empowers salon pros to build their brand and boost their online presence quickly and easily. All you have to do is to:

• download Goldie from the App Store or Google Play
• set up your account and choose your brand colors and art style
• generate your business logo until you find one that you love

That’s it! Your unique salon logo is ready to use. 

Conclusion

If a salon appointment scheduling system will help you stay organized in your daily work activity, branding materials and other marketing assets will contribute to creating a perception about your salon and will make it easily recognizable in your area. As you can see, you can design a free salon logo with no effort. All you need is a bit of inspiration and research.