How To Get More Salon Clients Using Google Business Profile

When was the last time you wanted to find something and looked for it elsewhere besides Google? Probably a long time ago, because people are already used to the fact that Google is the fastest and the smartest companion. 

Leveraging online tools like Google Business Profile has become essential for salon professionals who want to attract more clients. But how can you take full advantage of its potential? 

In this blog post, you’ll find practical steps to set up your Google Business Profile (formerly Google My Business), how to get your account verified, and how to optimize your business page to be easily found on Google maps. Get ready to unlock the secrets of Google search and transform curiosity into a steady stream of satisfied clients. 

How long does it take to set up a Google Business Profile

The process of claiming and verifying a Google Business Profile typically varies in duration, depending on several factors, such as the accuracy of the provided information, the verification method you choose, and your responsiveness. In most cases, the process can take between an hour and 1-2 weeks. After the verification, it may take 24 to 72 hours to be visible to customers. 

How to set up your Google Business Profile

Getting your salon on Google Business Profile is not just about listing your salon’s basic information; it’s about crafting a compelling online presence that attracts potential clients and sets your salon apart from the competition. From eye-catching visuals to catchy descriptions and constant engagement with your clients online, here’s how you can take advantage of the potential of Google Business Profile to increase your salon’s visibility and attract more clients.

1. Create a Google account

Go to the Google Business Profile website (https://www.google.com/business/ ). If you already have a Google account, simply sign in. If not, follow the prompts to create one. Once signed in, click the “Manage now” button to create your business profile.

2. Enter your salon’s information

Fill out the required fields with accurate information about your salon, including its name, address, phone number, and website URL. Ensure you are consistent when it comes to the information you offer about your salon across all online platforms to avoid confusion for potential clients and improve your search engine optimization (SEO) efforts.

3. Choose your salon category

Select the most relevant category that describes your salon’s primary services. You can choose from options such as “Hair Salon,” “Nail Salon,” or “Beauty Salon.” Choosing the right category helps Google understand your business and ensures that it appears in relevant search results for potential clients seeking salon services in your area.

4. Add a detailed description

Write a captivating and informative description of your salon, highlighting the services you offer, the atmosphere in your salon, and what sets it apart from competitors. You can also include some relevant keywords related to your salon’s services, location, and target audience to improve your profile’s visibility in search results.

5. Upload high-quality photos

Visuals speak better than everything. Therefore, you should organize a photo session in your salon and upload a variety of high-resolution photos that showcase the ambiance, interior design, staff members, and services offered. Include images of your salon’s facilities, such as styling stations, waiting area, and treatment rooms, to give potential clients a glimpse of what to expect. Here’s what types of photos you can add in GBP.

6. Verify your salon’s Google Business Profile

Google requires verification to confirm that you are the owner or manager of the salon listed on the business profile. Depending on your location and eligibility, you can choose verification options such as receiving a postcard by mail with a verification code, receiving a phone call, or receiving an email.

Follow the instructions provided by Google to complete the verification process and gain full access to manage your salon’s business profile.

Connect your online booking website with Google Reserve

Connecting your online booking page with Reserve With Google makes your services visible and easily bookable for new and existing clients. 

If you haven’t moved your scheduling game online yet, it’s the right time to do it. Download the Goldie booking app for free from the App Store or Google Play, set up your account, activate the online booking option, and then start linking it with Google. Does it seem like there are too many steps to follow? In reality, it only takes you a few minutes to complete this process. And trust me, you’ll see its worth!

In the Goldie app, go to Settings > Online Booking. There, you will find a button to activate the Google Reserve integration. Follow all the steps presented, and then you’re all set. Your Goldie booking page will be connected with Google in up to 72 hours. If your account does not connect after this time, please reach out to [email protected] for help.

Optimize your Google Business Profile to be easily found by clients

Now, let’s make it easier for potential clients to find you by optimizing your page. This includes adding high-quality photos, constantly updating business hours, responding to customer reviews, and adding special features or services. 

• Optimize your profile for local SEO

Incorporate relevant keywords throughout your business description, services offered, and photo captions to improve your profile’s visibility in local search results. Use location-specific keywords related to your city or neighborhood to attract clients searching for beauty services in your area. Encourage satisfied clients to leave positive reviews, as they will build trust in your skills and also improve your ranking in Google’s local search results.

• Regularly update your profile

Keep your salon’s business profile up to date with accurate information about your operating hours, contact details, and any changes to your services or promotions. 

Update your profile promptly whenever there are changes to ensure that potential clients have access to the most current information about your salon. Consistent updates demonstrate your salon’s reliability and commitment to providing excellent service, which can positively impact potential clients’ perceptions and encourage them to choose your salon.

• Engage with your clients

Respond promptly and professionally to client reviews and messages to show that you value their feedback and are committed to providing excellent customer service. Address any concerns or issues raised by clients in reviews with empathy and a willingness to resolve them. 

Engaging with clients publicly demonstrates your salon’s transparency, which can help build trust and credibility with both existing and potential clients.

• Track your performance

Use the insights provided by Google Business Profile to track key metrics such as the number of views, searches, and actions taken on your profile. To make sure your strategy is working, you should analyze the data regularly to identify trends, understand how clients interact with your profile, and make informed decisions to optimize your profile and marketing strategies. Adjust your approach based on the performance data to maximize the effectiveness of your salon’s Google Business Profile in attracting new clients and growing your business.