Experts in the makeup industry predict that 2025 is the year of change: back to thin brows, matte face finish, iridescent eyeshadow, and blushy cheeks. These trends will rock no matter where you go.

While both makeup options are considered popular, some predictions will help you decide how to match your outfit with the best makeup trending in 2025.

If you want to know if something is missing from your makeup kit, you can check out these essential tools for beginner makeup artists and complete your collection with the best professional products out there.

Best Makeup Trends in 2025

Mocha Mousse Makeup

The Mocha Mousse Makeup, inspired by the 2025 Color of the Year, is a rich, velvety beauty trend that blends warm brown and caramel hues for a soft, sophisticated look. This timeless shade embodies elegance and versatility, making it perfect for both everyday wear and special occasions.

Korean Glass Skin

Korean Glass Skin continues to dominate as a top 2025 makeup trend, redefining beauty with its radiant, dewy, and flawlessly smooth complexion. This look focuses on achieving a hyper-hydrated, luminous glow that mimics the clarity and translucency of glass. In 2025, the trend evolves with even more advanced skincare-infused makeup, featuring serum foundations, lightweight water-based tints, and glassy highlighters that enhance natural luminosity.

Dark Lip Contour

Dark Lip Contour is set to be a bold and defining 2025 makeup trend, bringing a sultry, sculpted effect to the lips with deep, dramatic definition. This look plays with contrast by using darker lip liners—ranging from rich browns to deep plums —blended into softer, complementary lip shades like nude, mauve, or caramel.

Natural Makeup

This year, natural make-up is at the top of trends. Many people seek a way to break out of their shells and express themselves. This is where the no-makeup makeup look comes in. The idea behind this look is that it's all about enhancing what you already have, rather than trying to cover up imperfections with heavy layers of makeup. It's about being confident in your natural beauty and showing off who you really are! Celebrities like Lady Gaga already confirmed this trend! :)

Red Lips Makeup

The red lipstick trend is not a new one. It's been around for centuries but has once again become popular, landing on the best makeup trending in the 2025 list. What made it popular again? Well, simply the big events that inspire women all around the world, like the Oscars.

Makeup Gems

In 2025, it’s time to say bye to the basic makeup on special occasions. What's the hottest makeup trend right now? It might be wearing some gems on your face! There are so many different colors and shapes to choose from, and they all look amazing. Ready to wear one of the best makeup trends in 2025?

Jelly Lips

It's time to step up your makeup game! The glowy trend is all about creating a naturaland bold look that makes your lips look healthy and hydrated.

The first step of any healthy lips routine should be cleansing and exfoliating the skin with gentle products. After that, all you have to do is apply hydrating products, like Vaseline, lip glosses, or jelly.

Iridescent Eyeshadow

Glitter has been away for some years, but in 2025, we're ready to shine again. This shiny makeup trend is perfect for anyone who wants their makeup to stand out at every event this year.

Blushy Cheeks Makeup

There is something special about the childish glow that makes you feel both beautiful and confident this year! The blush makeup trend is here to put some color on your face in 2025. What do you think?

Smokey Eyes

The eyes are one of the most expressive parts of a person's body, which is why it makes perfect sense that makeup artists would want to draw attention to them with dramatic eye makeup like the classic smokey eyes.

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Life is not perfect, but your make-up should be

Well, girls, I really hope you found your perfect makeup trend in this article. If you have any other suggestions or comments, please feel free to share them in the comments section below. And don’t forget, the best makeup fits best with one of these popular hairstyles for women in 2025.

Last but not least, if you’re working as a professional makeup artist, here’s something you might love to know. 

Sending text reminders to clients via an appointment scheduling app can reduce your client's no-show rate to almost 0% because they will not forget anymore about their appointments with you.

It is well known that makeup artists are very busy, and sometimes, one or two months of pre-booking is required. 

Anyway, you can help people remember their makeup session with you by using this makeup artist scheduling app. You can download it for free from the App Store or Google Play.