Best Makeup Trends and Ideas to Apply in 2024

Best makeup trends and ideas

Experts in the makeup industry predict that 2024 is the year of change: back to thin brows, matte face finish, iridescent eyeshadow, and blushy cheeks. These trends will rock no matter where you go.

While both makeup options are considered popular, some predictions will help you decide how to match your outfit with the best makeup trending in 2024.

If you want to know if something is missing from your makeup kit, you can check out these essential tools for beginner makeup artists and complete your collection with the best professional products out there.

Best Makeup Trends in 2024

Natural Makeup

This year, natural make-up is at the top of trends. Many people seek a way to break out of their shells and express themselves. This is where the no-makeup makeup look comes in. The idea behind this look is that it’s all about enhancing what you already have, rather than trying to cover up imperfections with heavy layers of makeup. It’s about being confident in your natural beauty and showing off who you really are! Celebrities like Lady Gaga already confirmed this trend! 🙂

Natural makeup trend

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Natural makeup idea

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No makeup makeup

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Colorful Eyelashes

Makeup influencers have already started attending important events with colorful eyelash extensions, which are a great eye-catching element. A great idea is to wear Peach Fuzz eyelash extensions, being the Pantone color of the year in 2024.

Peach Fuzz eyelash extensions

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Pink and white 3D eyelashes

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Royal blue eyelash extensions

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Red eyelash extensions

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Pastel Eyeshadow

There are so many different eyeshadow colors, and it can be hard to figure out what is the best for you. But once you find it out, get ready to use it, because this year will be colorful. The world of pastel makeup is a beautiful one. It covers everything from matte to shimmer and can be applied to your eyes, cheeks, lips, and more. Why do we love it? Because it is one of the best makeup ideas trending in 2024.

Pastel eyeshadow purple and pink

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Peachy makeup idea

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Pastel iridescent makeup

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Red Lips Makeup

The red lipstick trend is not a new one. It’s been around for centuries but has once again become popular, landing on the best makeup trending in the 2024 list. What made it popular again? Well, simply the big events that inspire women all around the world, like the Oscars.

Bold red lips makeup

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Evening makeup with red lips

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Eyeliner and red lips makeup

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Thin Eyebrows

If you’re in the mood for an elegant look, then you should try out the thin brows. The goal is to lift your eyebrows and make you look younger. 

Anyway, if you want to keep your eyebrows how they are, you can go for natural eyebrow makeup. This will give you a fierce look that will last all day long! You can create this makeup style with some eyebrow wax and a spoolie brush. Just sweep the brush back over the top of your brows into an upwards motion towards the front of your forehead.

Angelina Jolie eyebrows

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Eyebrow shape idea

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Blonde eyebrow shape natural

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Makeup Gems

In 2024, it’s time to say bye to the basic makeup on special occasions. What’s the hottest makeup trend right now? It might be wearing some gems on your face! There are so many different colors and shapes to choose from, and they all look amazing. Ready to wear one of the best makeup trends in 2024?

Makeup gems ideas

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Eye makeup with stones

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Jelly Lips

It’s time to step up your makeup game! The glowy trend is all about creating a naturaland bold look that makes your lips look healthy and hydrated.

The first step of any healthy lips routine should be cleansing and exfoliating the skin with gentle products. After that, all you have to do is apply hydrating products, like Vaseline, lip glosses, or jelly.

Soft glitter lip jelly

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Pink jelly lips

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Red jelly lips trending

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Iridescent Eyeshadow

Glitter has been away for some years, but in 2024, we’re ready to shine again. This shiny makeup trend is perfect for anyone who wants their makeup to stand out at every event this year.

Iridescent eyeshadow makeup

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Blushy Cheeks

There is something special about the childish glow that makes you feel both beautiful and confident this year! The blush makeup trend is here to put some color on your face in 2024. What do you think?

Makeup idea with blush

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Blushy cheeks makeup ideas

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Smokey Eyes

The eyes are one of the most expressive parts of a person’s body, which is why it makes perfect sense that makeup artists would want to draw attention to them with dramatic eye makeup like the classic smokey eyes.

Brown smokey eyes makeup

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Smokey eyes makeup trend

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Life is not perfect, but your make-up should be

Well, girls, I really hope you found your perfect makeup trend in this article. If you have any other suggestions or comments, please feel free to share them in the comments section below. And don’t forget, the best makeup fits best with one of these popular hairstyles for women in 2024.

Last but not least, if you’re working as a professional makeup artist, here’s something you might love to know. 


Sending text reminders to clients via an appointment scheduling app can reduce your client’s no-show rate to almost 0% because they will not forget anymore about their appointments with you.

It is well known that makeup artists are very busy, and sometimes, one or two months of pre-booking is required. 

Anyway, you can help people remember their makeup session with you by using this makeup artist scheduling app. You can download it for free from the App Store or Google Play

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