10 Tips on How To Improve Spa Experience for Your Clients

2 women laughing and having a good time in the sauna

How to improve spa experience for your clients is a question that every spa owner should ask themselves. The demand for spa services has increased with the growing popularity of wellness treatments. According to statistics, the US spa industry reached $68 billion in 2020. Therefore, it is crucial to provide the best spa experience to your clients and make sure you stand out in the market. Every aspect of their visit should reflect your commitment to their well-being. 

This article will explore some tips to help you improve spa experience for your clients and keep them coming back.

1. Create a warm and welcoming atmosphere


When thinking about how to improve spa experience for your clients, you must consider that they should feel welcomed from the first moment. How to do it? Well, by creating a warm and inviting atmosphere. Think about the lighting, music, the person that welcomes them and the décor of your spa. Make sure the lighting is dim and cozy, the music is calming, and the décor is pleasing to the eye. This can help clients transition from the hustle and bustle of their daily lives to a peaceful and serene environment.

2. Be easy to reach

Goldie: appointment booking app

It’s just as essential to make an excellent first impression as it is to be reachable when customers want to get in touch with you! Always being accessible to book appointments is one of the best advice on how to improve spa experience for your clients. 

To do so, you should consider having an online booking system as part of your business’s modernization. For example, Goldie can help you organize your spa team’s schedule, let clients book themselves whenever they want on your online booking page, and remind them of their appointment with automated message reminders. Plus, you can also access your Goldie calendar on your laptop with the web version. It’s an essential all-in-one tool, from booking appointments to easy payouts with the safe and stylish card readers provided by Stripe

By downloading Goldie, you can focus on how to improve spa experience for your clients and forget about lost appointments in your business.

3. Offer refreshments


Have you wondered what’s the easiest way to improve spa experience for your clients? The answer is simple: Offering refreshing beverages. 

While relaxing and taking a break from their busy lives, a cold glass of lemon water, a basket full of fruits, or a warm cup of herbal tea can be just what they need to fully unwind. Adding these thoughtful touches can show your clients that you want to provide them with the best spa experience. Moreover, when offering refreshments at your spa, it’s essential to consider the ambiance. The presentation and quality of your beverages can significantly impact how your clients perceive the overall experience. Make sure that the refreshments are presented clean and attractive and that the beverages are served at the right temperature.

4. Provide everything needed


As a spa owner, your top priority is to offer your clients the best spa experience. One way to achieve this is by providing everything they need during their visit. When clients come to your spa, they expect a relaxing time without having to worry about anything.

How to improve spa experience for your clients? Start by making a list of all the items they may need during their visit. This can include everything from washing to hygiene items. Just think about how amazing it is to be totally unprepared for a spa day, but when you arrive there, you have everything you need to enjoy some relaxing hours. Not many spas out there do that, so you can stand out by doing it yourself.

Once you have a list of items, make sure they are easily accessible to your clients. Place them in baskets or shelves in the changing and treatment rooms. Ensure enough things are available for all your clients and that they are replenished regularly.

You can consider providing to your spa clients things like:

  • Basic toiletries (shampoo, conditioner, body wash, body lotion);
  • Bathrobes;
  • Disposable bras and panties;
  • A shelf full of big towels ;
  • Sauna towels;
  • Spa slippers;
  • Shower caps;
  • Hair accessories (hair ties, hair comb, dryer, straightener).

Another way to improve the spa experience for your clients is to offer additional amenities, such as magazines or books to read while they wait for their treatment. Also, placing a wall clock in each room of your spa is a good way to help clients keep track of their time, as they probably don’t have a watch or their phone with them. These small touches can make a big difference in how your clients perceive their experience.

5. Offer guidance to your clients

Every detail counts when it comes to providing a top-notch spa experience for your clients. 

Having an assistant to walk clients to and from the spa area demonstrates a level of care and attention that can help them feel more relaxed and at ease. The assistant can help them walk the spa and answer questions about the facility, treatments, or products.

To implement this service, consider hiring a dedicated assistant or training an existing staff member. Make sure your assistant is friendly, knowledgeable, and able to provide excellent customer service. Train them on the layout of your spa and the services you offer, so they can confidently guide clients around the facility and help you on how to improve spa experience for your clients.

Your assistant should greet the clients warmly and offer to take them to the dressing room, show them where to store their belongings, provide them with robes and slippers, and offer other amenities. Your assistant can then walk clients to the spa area, highlighting any features. After you do this, I highly guarantee your clients will be impressed and will keep your spa in their minds for a long time.

6. Use high-quality brand products


In order to improve spa experience for your clients, you need to use high-quality products. There are a lot of good brands out there that could help you give your clients the best experience when coming to your spa. Associating yourself with prestigious brands could make you stand out. So here are a few brands we suggest you use in your spa in order to offer your clients an unforgettable experience.

  • Clarins have luxurious skincare products. Their use of natural plant extracts and aromatherapy techniques create a truly indulgent spa experience. The products leave the skin feeling hydrated and glowing, and the spa treatments provide a relaxing and rejuvenating escape from the stresses of everyday life.
  •  Elemis is known for their luxurious skincare products, which are formulated with high-quality, active ingredients that help to hydrate, firm, and rejuvenate the skin. Their products are also designed to work in harmony with spa treatments like facials and massages, helping to enhance the overall experience for clients. Elemis is highly regarded in the spa industry for their focus on innovation. They were one of the first brands to incorporate the use of marine algae and plant stem cells into their skincare formulas.
  • Biotone offers a variety of massage creams, lotions, and oils that are specifically designed for use in spa settings.Biotone offers a wide range of other spa products, including exfoliating scrubs, body butter, and aromatherapy blends. These products are designed to work in harmony with massage and other spa treatments, helping to create a truly immersive and rejuvenating experience for clients.Their products are made with natural ingredients like arnica and jojoba oil, and are formulated to provide long-lasting glide for maximum relaxation and muscle relief.

7. Keep the Spa clean and tidy


Establishing a regular cleaning schedule that peoperly disinfects all surfaces, including massage tables, equipment, and common areas, is essential. Keep a checklist of cleaning tasks and assign them to staff members to ensure that all measurements are consistently maintained.

Solutions that contain hydrogen peroxide, alcohol, or chlorine are widely used for disinfecting and sterilizing spa tools and equipment with a high antiseptic effect. Here you can find all the disinfecting solutions you need in your spa. Also, besides disinfecting them, don’t forget to use disposable sheets when possible (on the massage bed, in the relaxing area, on chairs, etc.).

In addition to regular cleaning, it’s important to keep the spa tidy and clutter-free. This means regularly decluttering and organizing supplies, ensuring that towels and linens are folded neatly, and removing any unnecessary items from the space. Be sure to also pay attention to the finer details, such as ensuring that candles and essential oils are correctly stored and labeled.

8. Respect their privacy


One of the most important ways to respect your client’s privacy is by providing a private and comfortable changing area. This includes providing secure lockers, private changing rooms, and ample space for them to store their belongings. This ensures they can change and prepare for their treatment in complete privacy without feeling exposed or uncomfortable.

Another way to respect your client’s privacy is by maintaining strict confidentiality and privacy. This means having a relaxing area with privacy screens or specially designed to make them feel at ease, without all eyes on them. Also, not discussing their personal information or treatment details with anyone else without their express consent is essential. This can build trust with your clients, making them feel comfortable and secure in knowing their personal information is being protected.

Also, if you want to improve spa experience for your clients, you should allow a limited number of people in your spa. By avoiding overcrowding, you can provide a more serene atmosphere for treatments that need quiet and concentration, like massages or meditation. Of course, limiting the number of people in the spa may mean that you have to turn away some potential clients. However, it’s important to remember that quality is often more important than quantity. 

9. Ask for feedback


One of the most effective ways to improve the spa experience for your clients is by asking for feedback.  One way to gather feedback is through the use of surveys. Surveys can be distributed via email, phone number, or social media platforms. Questions may include rating the cleanliness of the facility, the quality of the treatments, the professionalism of the staff, and overall satisfaction with their experience. Providing clients with a brief survey after their visit can help you identify areas where you excelled and areas where you may need to improve.

Another way to ask for feedback could be as simple as asking if the room’s temperature is comfortable, if the lighting is too bright or dim, or if they would like an additional pillow or blanket. These small gestures can help clients feel more comfortable and demonstrate your commitment to personalized care.

Once you have gathered feedback, taking action on the insights you have gained is essential. Communicating with your clients about your changes in response to their feedback is necessary. This helps them feel heard and valued.

10. Analyze your competition & stand out


If you want to know how to improve spa experience for your clients, remember the first step in analyzing your competitors is to identify who they are. Once you have identified your competitors, assessing their strengths and weaknesses is important. This can be done by conducting online research, visiting their facilities in person, and talking to their clients.

Once you better understand your competitors, it’s time to think about how you can do more than them. Consider offering unique packages or promotions that set you apart from your competitors. This may involve offering additional services or amenities they don’t provide, such as private saunas, outdoor relaxation areas, or a wider range of treatment options. 

It’s also important to ensure that your spa experience is of the highest quality. This means providing exceptional customer service, maintaining good hygiene, and employing highly skilled and experienced staff. 

Another way to differentiate yourself from competitors is by providing a unique atmosphere or theme. For example, you could create a spa experience focused on natural or organic products or inspired by a particular culture or tradition, especially the Thai spa tradition, which is the most popular around the world. This unique and memorable experience will encourage repeated visits to your spa and will generate positive word-of-mouth referrals.

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