Offering Buy Now, Pay Later (BNPL) is a powerful way to attract more clients, increase booking rates, and remove price hesitation, but only if people know it’s available. And let’s be honest: a quick mention in your bio or a one-time story won’t cut it.
That’s why we created a set of free social media templates to help you promote your BNPL offer the right way: visually, clearly, and consistently. These templates will help you turn your flexible payment option into a strategic selling point on Instagram, Facebook, and beyond.
Even better? If you use Goldie, your clients can now choose Buy Now, Pay Later directly when booking online. It’s convenient for them, and effortless for you.
Social media is the first place many clients go to discover your services, and it's where you should be highlighting your flexible payment options.
Promoting BNPL can help you:
But simply writing “we offer BNPL” in your bio isn’t enough. You need scroll-stopping visuals that educate and inspire action. That’s where our templates come in.
Note: Your clients will need to create an account with Affirm, Afterpay, Klarna, or Zip and complete the verification process before their appointment. This ensures that when they arrive at your salon, they can choose the Buy Now, Pay Later option without spending extra time setting up their account on the spot, making the checkout process faster and more convenient for both you and your clients.
Not sure what to say when promoting your Buy Now, Pay Later option? Don’t worry, you don’t need to be a copywriter. You can use ChatGPT to generate professional, on-brand captions in seconds. It’s free, fast, and tailored to your business if you give it the right prompt.
Here are some ready-to-copy prompts you can paste into ChatGPT right now:
👉 Write 5 Instagram captions for a lash artist promoting a Buy Now, Pay Later option to clients.
👉 Give me short and engaging captions for promoting flexible payments at my hair salon.
👉 Help me write a caption for a nail tech offering Buy Now, Pay Later. The tone should be playful but professional.
👉 Write captions for Instagram stories to promote a new Buy Now, Pay Later feature at my massage studio.
👉 Create captions to explain how Buy Now, Pay Later works in 3 simple steps for my beauty business.
You can even add more context, like your brand voice (fun, calming, elegant), specific services (facials, balayage, gel nails), or target audience (busy moms, students, brides-to-be). The more details you give, the more personalized the captions will be.
Offering flexible payments is a game-changer, but only if your clients know about it. Use these templates to promote your Buy Now Pay Later offer like a pro and make sure no client misses the opportunity to book with you.
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