Last year, the global beauty market was worth around 216 billion dollars, and experts believe it will climb past 300 billion by 2030. Every year, some services skyrocket in popularity while others quietly fade from the spotlight. But what if you could look into the future of beauty trends? What if you had the real, original data on what services your clients are actually booking?
At Goldie, we want to give beauty pros the info they need to succeed. That’s why we took a deep dive into 2 million appointment bookings from our vibrant community of beauty experts to bring you this exclusive report. This isn't just theory; these are genuine, actionable insights pulled straight from the booking habits of millions of clients using Goldie.
Throughout the year, certain services consistently top the charts, proving to be timeless favorites in the industry. The services in highest demand are a mix of classic essentials and trendy favorites, appealing to both clients who need regular upkeep and those looking for a fresh, new look.
Here's what people are booking most when it comes to beauty services:
Besides these top three, lots of people booked “Highlights”, “Beard Cut”, “Toner Application” and “Full Set Nails” services.
Now, let's get into the details to figure out what's going on in the beauty industry. Trends change fast, and what people wanted at the start of the year could be old news by summertime.
Some services always stay popular, but what clients want and when they book often changes a lot with the seasons. If you look at these seasonal trends, you can anticipate demand, refine your marketing, and adjust your personnel to maximize your revenue. Here’s what Goldie’s data says about beauty preferences during different times of the year.
Winter bookings tend to favor services that restore balance after harsh weather. Deep-conditioning hair treatments, hydrating facials, and scalp therapies see higher demand as clients fight dryness caused by indoor heating and cold winds. Brow shaping and lash lifts also rise during this season, quick touch-ups that frame the face beautifully for holiday gatherings without requiring heavy makeup. As for men, they require more beard grooming and hydration.
Skin services such as microdermabrasion or chemical peels often gain traction too, since reduced sun exposure makes winter a safe time for resurfacing treatments.
Spring is when “out with the old, in with the new” really shows in beauty data. Beyond the usual cuts and color refreshes, there’s a marked interest in body treatments: exfoliating scrubs, back facials, and cellulite-reducing massages, all prepping skin for lighter clothing. Spray tans and lash extensions also gain popularity as clients anticipate vacations and weddings. Nail art takes a creative turn, with floral and pastel designs peaking in bookings.
Summer beauty habits are dominated by convenience and practicality. Brazilian waxing and bikini treatments spike, as do sugaring services for smooth, beach-ready skin. Keratin treatments and protective glosses become popular to fight humidity and frizz, while lightweight lash extensions and tinted moisturizers replace heavier makeup looks. Many clients also book makeup appointments, since it’s the top of the wedding season. In the nail category, gel manicures and pedicures rise in popularity since they last longer and withstand water better than standard polish.
Fall brings a wave of “reset” services. Clients often book restorative hair treatments (like bond-repair or protein masks) to recover from sun and chlorine exposure. Richer nail shades appear in data trends, with deep burgundies and jewel tones replacing summer brights. Skincare sees a rise in chemical peels and retinol-based facials, helping fade summer pigmentation. Massage therapy, particularly hot stone or lymphatic drainage, experiences an autumn boost too, aligning with the seasonal focus on wellness, relaxation, and preparing for the stress of the holiday season.
Having access to this kind of detailed booking info gives beauty pros a major advantage. Here are a few ways to put it into action:
Goldie's data gives you general trends, but your salon's booking history can show you even more. Use Goldie's reports to see which services are most popular, when you're busiest, and what your clients like. Then, you can keep improving how you do things.
Hydration-focused packages bring instant value, such as “Book a hydrating facial, get a free gel mask on us” to attract bookings during quieter months. Themed flash deals spark quick decisions, like “24-hour Maui Mood package: mini facial plus an exfoliating hand treatment for an exclusive price.”
If you know warm hair colors are trending in fall, order your color supplies early. Also, for summer pedicure booms, make sure you have fresh polishes and spa products ready. With Goldie’s inventory management feature, you can track what products are running low and restock before the busy season hits, so you are always prepared.
Post before and after pictures of your best work, focusing on styles that are popular right now. Use the right hashtags so new clients can find you.
Popular services like haircuts, color treatments, and pedicures should always be your main focus. Make sure your team is skilled and ready to handle the steady flow of customers who want these services.
When a client books a haircut, why not suggest a gloss treatment to boost shine? And if they're getting a pedicure, a quick gel manicure at a special price could be tempting. Little extras like these can really bump up your earnings.
Even if your clients don't copy these looks exactly, they're still influenced by them. By keeping up with trends, you can make your services the top choice for getting similar results.
Goldie’s booking data isn't just about numbers; it gives you a good sense of what your clients want and when they want it. We've looked at over two million bookings to see which services are popular, like haircuts and hair coloring. Plus, we've spotted trends, like more people wanting pedicures in the summer or warm hair colors in the fall.
Trends will always change, but some insights will help you prepare. Seeing these patterns lets you plan better, promote your services at the right time, and keep your schedule packed all year around. Goldie makes it simple to track, plan, and grow, so you can do what you love while staying one step ahead in the beauty industry.
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