Men who go to barbershops to get groomed like to keep the same look for as long as possible between appointments. You can take advantage of this and sell barbershop products to help them out until they decide to book an appointment with you again.
Let’s see what products you can sell in a barber shop and how to encourage people to buy them.
We know men like to keep their skincare and haircare routine as simple and efficient as possible. That’s why you need to recommend only a few great products to each client. That will help you sell barbershop products much more easily without overwhelming them.
Here are a few professional barber supplies you can recommend.
Stock up on a variety of shampoos and conditioners for all hair types. Clients love high-quality products they can’t find at the local store.
You can also suggest styling products like pomades or waxes.
A good pomade can give them that fresh-cut look every day. Suggest a water-based one that washes out easily without harming their hair and offers high shine and firm hold.
There’s also the option for a plant-based paste. Unlike gel or hair cream that can clump and flake, a plant-based paste with ingredients like beeswax, lanolin, and glycerin keeps their hair looking healthy and flexible all day.
Add hair treatments like masks and serums to your lineup for those who want healthier hair.
⚡You can find professional hair products at Forte Series.
Guys often think beards are low-maintenance, which leads to dry, tangled whiskers that are hard to control. Recommend a good beard wash to keep facial hair clean and fresh and an all-natural beard oil with ingredients like essential oils, beeswax, and shea butter. High-quality trimmers and scissors are also a hit for those serious about their beard game.
⚡In search of beard care products? You can try out Mountaineer.
Other options when it comes to barbershop retail products are shaving products like creams and gels for a smooth shave.
Aftershaves and balms are perfect for soothing the skin; they reduce irritation and leave a fresh, clean scent. Stock up on razors and blades, from classic straight razors for the traditionalists to modern safety razors, to meet all shaving preferences. You can also include pre-shave oils and shaving brushes for a complete shaving experience.
⚡Stock up on shaving products and safety razors from The Traditional Shaving Company.
If you want to sell barbershop products, you can think of hair tools and accessories as well. Quality combs and brushes are a must for styling. Professional-grade hair dryers and straighteners attract clients who want salon results at home. That’s why these tools are a great upsell opportunity.
⚡Find brushes and combs at Pete & Pedro.
Complete grooming sets, including a mix of hair and beard care products, make fantastic gifts. These kits are convenient and can drive sales, especially during holidays.
Include a variety of products such as shampoos, conditioners, beard oils, and styling gels, all in a stylish and practical carrying case. These sets are perfect for travel and provide an excellent introduction to premium grooming products.
⚡You can sell beard tool kits to groom, sculpt, and tweak the beard or mustache like this one from Every Man Jack or a beard collection bundle with face and beard wash, beard oil, and beard butter from the same brand.
Now, let’s see a few ways to sell barbershop retail products.
Probably the best way to convince someone of anything is “show, don’t tell.”
It goes the same for barbershop products.
Let clients experience the benefits of your products during their appointments. Use them on their hair or beards, then explain how they can maintain the same look at home. Personal experience is a powerful selling tool, and clients trust what they see and feel.
Also, people love trying before they buy, so you can offer them samples during their visits.
Loyalty programs are a great way to increase sales and help clients trust you. Set up a program that rewards returning customers with service or product discounts or free grooming services after a few visits. By using loyalty cards, you will be able to track purchases and manage rewards easily.
You know that social media is one of the best places to show off your work. How about taking it one step further and trying a subtle marketing method like rewarding the clients who accept being posted on social media?
You can start a client highlight series, like "Beard of the Week." Ask clients for permission to share photos and reward featured clients with small incentives like a retail product you have in stock. This encourages them to rebook an appointment with you and even buy the product in the future once they have the chance to test it out at home.
Besides this, you can simply showcase your grooming products on social media and website with detailed descriptions, pricing, and customer reviews.
Customers trust recommendations from friends and family more than traditional ads. That’s why word-of-mouth marketing is one of the best strategies out there. To encourage this, you can reward loyal clients for bringing in new customers with gift cards, discounts, or other incentives such as professional barber supplies (as mentioned before, this can convince them to buy the product in the future).
You can reward new clients with a discount on retail products when sharing their referral source.
When selling barbershop products, avoid being pushy. Clients come for your expert service, not a hard sell. Respect their space and focus on their needs instead of forcing a sale. A gentle approach keeps clients comfortable and more open to your suggestions. Speaking of which:
One of the best ways to sell professional barber supplies can be as simple as giving personalized recommendations. Your clients see you and your barbers as trusted experts, so why not use that to your advantage? Talk with clients about their grooming needs during appointments. Then, suggest specific products that suit their hair type, skin condition, and personal style.
For instance, if a client has dry skin and a beard, recommend a moisturizing beard oil or balm to keep their facial hair and skin healthy. This not only ups your product sales but also makes your clients feel cared for and valued. If you have your own branded beard care line, recommending it can help you sell even more, as clients will love supporting their local barbershop.
If you want to sell barbershop products, one of the most important things is to never run out of popular products. Keeping your shelves stocked makes it easy for clients to grab what they need without making an extra trip. A well-stocked inventory means more sales for you and convenience for them.
While it’s important to have plenty of products to sell, you don’t want to end up with unsold or expired products.
You can use salon software to track your inventory and set up stock alerts to maintain an optimal inventory level, maximizing profit and minimizing waste.
Share your knowledge with clients. Explain how products work and why you recommend them. Clients appreciate understanding the benefits and how to use the products correctly. Educating them builds trust and makes them more likely to buy from you.
Men need regular barbershop services, so memberships are a great way to keep clients coming back. Set a fixed price for monthly services and offer additional perks or discounts. For example, memberships could include discounts for some of the retail products you have in stock.
Selling barbershop products is not that difficult, especially when your customers trust you. If you offer only top-notch services and use great products during the appointments, people will be interested in buying barbershop retail products and try to recreate the same look at home.
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